Business screen magazine (1959)

Talented Film Group Forms Vision, Inc. ANiw PiniRi: Prodli HON company. Vision Associates. Inc.. has hoisted its banner over Canada House. 680 Fifth A\cniie. New York City. Formed at year's end hy four well-known names in the sponsored and informational lilm lieid. (he studio group is headed by L'ee R. Bohker. former vice-president of Dynamic lilnis. Inc. One of the country's top directors, with many award-winning documenatries among his credits, he i^ president of \ision. Seymour J. W'eissman. \ icepresident of the new company, joins \ ision after seven years experience as a director and production coordinator for sales training programs. Most recent among these was a promotonal tilm and related series of television programs, planned and produced by Mr. W'eissman for American Viscose. ■Another N'ision vice-president is Irving L. Oshman. Mr. Oshman directed, produced and edited the film The Barbed Wire Fence, shot on location in Korea for the American Leprosy Mission. A fourth member of the executive group and also a vice-president of the company is Helen R. Kristt. She is widely experienced as a production supervisor, serving in this capacity while at Dynamic Films. Purposes and goals of the new company were summed up by Mr. Bobker in a recent address at the University of Michigan Television Center: "Up to now. major business organizations in America have been content to utilize visual materials to sell themselves or their products. As more and more major companies attempt to bring their corporate image to the public in a broader sense, the role of the producer becomes more critical. "No longer can we be content to be a middle man between client and employee but must be ready, on a highly selective basis, to ofTer our services as consultants, planners, producers and distributors who can operate in all areas of visual communication." Mr. Bobker also said that ■the, new company would serve the client from planning to distribution and would work in transmitting the corporate image to the general public." 53' Psychology of Vision Covered In a Cclor Expert's Book ■ I he purpose of a pictme can he considerably strengthened if the photographer skillfully combines the optical, physical and psychological bases of color photography. Hxplanalion of these device^ along with lindings of some twenty ^ears of dilTerentiating between what an observer sees and a camera captures, are the heart of a new book on psychology of vision. "Eye, Film and Camera in Color Photography" stems mainly from a series of lectures in recent years by Ralph M. F.vans. director of Color lechnology Di\ision of Eastman Kodak Company. Evans includes many photographs, some of them in pairs to denote contrast. The book includes explanation of the nature of color photography, how we and the camera see an object, color and form in photos and the perception of light and color. The book is published by John Wiley i Sons. g' Animation Central Studio Serves New York Producers ■^r Animation Central, a new service for animation studios and film producers, has opened its doors at 16.S West 46th Street. New York. First of its kind, the new service offers to supplement clients' existing staffs with animators and supporting talent as needed. Purpose is to smooth out the up-and-down workloads that plague the animation industry, and provide an alternative to overtime, and hiring free lance help, at less co.st. A division of GifFord-Kim Productions. Inc.. .Vnimation Central is headed by W Eugster. a 2.'>-year veteran in the field. W Parents Who Want to Sleep Learn Why the Baby Can't :"r .A public service lilm explaining to weary parents some of the reasons why their wailing baby keeps them up all night has been sponsored by Chesebrough-Pond's, Inc. Aptly titled Cry In The Nighl. the black and white tilm is a 5minute 16mm explanation of diaper rash and its cure. Dr. Samuel Berenberg. New York pediatrician, served as medical consultant. It may be borrowed free for television use from Golden Snowball Department of Victor Kayfetz Productions, Inc., 1780 Broadway, New York City. ^ For a screening, hold page up to light. NUMBER 8 • A'OLUME 20 • 19. 5 9