Business screen magazine (1959)

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WORLD PREMIERE 01 (CONTINUED FROM THE PRECEDING PAGE formally opened the previous day). Mr. an. Mrs. Robert Cunimings, Cornel and Mrs Wilde, Sid Caesar and Audrey Meadows, Le( Carillo, Laurence Melchior and Charles Denby president of the Pittsburgh Symphony Society Treasure That Came from Outer Space i Then came the picture. This superbly animated Technicolor featurette depicts the coming of iron to earth in meteorites at the begin-^i ning of time and translates the metal's progress' through the centuries to the era of tomorrow's steel-clad rockets which will carry the metal and its cargo of astronauts back into outer space. Art director Eyvind Earle and produc-, tion desisner Maurice Noble have earned nier-' EDITORIAL CAMERA HIGHLIGHTS AT THE PREMIERE: Above; "premiere lime" al tlie Siuiiley-Wanwr Tlieaier and local townsfolk were on hand in view llie arrival oj velehriiies. At right: U. S. Sleel's Hoard Chairman Roi;er Bloiit^h (ihird from lejl) presents steel baton to Mr. I iomkin wlio is displayiiii; it proudly as MX'. Jaek Brand and Charles Denhy look on. Below: and wiiiiin the Stanley I'heater's well-filled lobby, celebs and i;iiests mingle while await ini; the premiere curtain call. ited praise for the imaginative, superlatively drawn sequences which take the "metal from heaven" through its historic phases. Narration by Gary Merrill is in keeping with the powerful, convincing Sutherland script; direction by Carl Urbano has brought to the screen one of the most effective public relations pictures of this or any other year. The factual film contributions of United States Steel have played a most eventful role in the modern history of this medium. Rhapsody of Steel marks another milestone along a road that leads back to the turn of the century when a Steel-sponsored silent film on the birth of Gary, Indiana, played the nickelodeons. High Spot in Steel's Film History Through the silent era and into recent decades. Steel has brought worldwide audiences a host of interesting and useful pictures. With technical information and education as its primary moving force, the Steel film program has. from lime to time, diverted to keep the public and its employees informed through the medium of the screen. Just a little over 20 years ano, in the veur when Business H II .S I N E S S SCREE N M .A. G .-\ Z I N E