Business screen magazine (1959)

Professional Rcallors Define Their Business Sponsor; National Association of Real Fstaic Brokers. Title: The House Hiiniers, 13':. niin.. color, produced by Roland Reed Productions in association with Film Counselors, Inc. ■{:< Eminent among the hundreds of thousands of firms and individuals licensed to deal in real estate are 65.000 members of the National Association of Real Estate Brokers. "Realtors." they call themselves, and they have done much to establish their business as a recognized profession with a lirni dedication to good business practices and ethical standards. ■■Realtor" being a copyrighted name, the NARFB members are constantly engaged in protecting the term from generic connotations and also in insuring that it will continue to Stand for solid worth. Three Public Relations" Objectives One new project in the public relations campaign for Realtors is a new lilm. Tlie House Hunters, which was planned with three objectives: 1. To demonstrate that the most direct and economical way to buy and sell homes is through the efficient services of a Realtor. 2. To define the Realtor, as distinct from ' other real estate brokers, and to bring out the fair dealing of the Realtor inherent in his pledged code of business ethics. 3. To show the Realtor's characteristic awareness of his civic responsibilities, and how his services affect the lives of individuals and the community. Reflects the Realtors' Personality Real estate brokers tend to be outgoing people with a lot of public savvy and the way this film was planned and carried out demonstrates this character. For one point, the picture is funny enough to have entertainment value on its own hook, and for another, it is thoroughly convincing in showing that do-ityourself house hunting is often a frustrating pastime. Part of the fun is Edward Everett Horton. an ageless veteran who looks as merry and jaunty today as he most probably did playing Gilbert and Sullivan on Staten Island in 1908. Another fantiliar face. William Bakewell. plays a harried householder with skill. TV Distribution During First Phase Distribution, initially, will be to TV stations via Sterling-Movies U.S.A. For several months 1 6mm showings will be handled exclusively by member firms and boards of NAREB. National distribution at a later date will be through Association Films. Inc. In addition, a 10-minute theatrical version is being planned. 53' COMING: lOTH PRODUCTION REVIEW llainilliin W ah li l'rcM'nt> ■ "The Ages lime I'liroMoltt^v ol' 'l'iiiM>-K<><>|>iiiK I'ritiii Sun l»i:tls lo I lit' I':ir4-t rif \\ al«-li Sponsor: Hamilton Watch Companv. Titlf: I'lu Ai;es <>j lime. 18 min.. color, produced by MPO Productions. Inc. •A Arthur B. Sinkler. president of the Hamilton Watch Company, told a preview audience in New York recently that he had been awfully worried about the new film his company was about to unveil — he was hoping hard thai Hamilton would get its money's worth. His advertising manager was worried, too. Mr. Sinkler said, hoping that the company had enough credits in the film so people would be sure who sponsored it. Eighteen minutes later. Mr. Sinkler and his ad manager could finally stop worrying and relax. The Ages oj Time was given a standing ovation and unanimously praised, both as an outstanding motion picture in its own right, and as a vehicle to carry the news about Hamilton's electric watch — now in its third successful year. Constant Quest for Accurate Time The Ages oj Time documents man's progress over the centuries in achieving timekeeping accuracy, from the primitive sun dials of prehistoric days to the electrically powered and controlled watche^ of today and tomorrow. In between, as the film shows, were the burning of measured candles, water-fiow clocks, and sand hour-glasses. Then, in 1512, all previous timekeeping devices were challenged and superseded by the invention of a Nuremberg locksmith, Peter Henlein. who constructed a portable, but heavy. ^^^^^^^m ' ^^\1^ ^^^^\ ^^^^^\ Above: Arthur B. Sinkler. president of the Hamilton Watch Company (left) is glimpsed at recent N. Y. premiere with producer Victor Sohnv oj MPO I'roductions. Inc. Scene in an Elizabethan watch .shop as pictured in the film "The Ages of Time." mechanical spring-driven timepiece, the "Nuremberg Egg." Over the years, watches became smaller in si/e and greater in accuracy. Brass replaced iron, balance springs were invented in 1685, and in 1762 a marine chronometer was constructed which was just a minute in error after a live-month sea voyage. Birth of America's Watch Industry The American watch industry, which started in 1809, progressed rapidly despite intense competition from imported timepieces. Using perfected precision mass-production techniques, the industry proved itself during World War II when sources of imported marine chronometers (they were not made in this country) were cut off. In an extiemely short time, the Hamilton Watch Company began the first mass-production of superior chronometers, at the unheard-of-rate of many hundreds per month — more than the world's entire annual production before the war. Finally, on January 3, 1957, Hamilton introduced the electric watch. This revolutionary watchmaking concept completely eliminated the mainspring. It substitutes, instead, electrical power supplied by a tiny energizer. ( One of these little batteries — actually smaller than a shirt -collar button — was attached to Business Screen's preview invitation. We put it across a voltmeter and found the same ( CONCLUtJEl) ON PAGE SIXTY-FOUR) Below: five centuries of portable timekeeping are spanned by this Nuremberg Egg (left) and Hamilton's electric wrist watch — the world's first — in the film. -j^n* I r NUMBKR 8 • VOLUME 20 • 1959