Business screen magazine (1959)

The Wide World of Sponsored Pictures A Brief Look at Currpnt Sales. Traininii. Promotional Films High up /()(• ion: iiiirvcM sequcmc in Stokely's frozen food film. Factual Story of Frozen Foods Told in New Stokely Film ■A' The travels of corn, peas and oranges from green fields and sunny groves to the freezer is pictured in Frozen Food Progress, a new 16mni motion picture sponsored by StokelyVan Camp, Inc. The 30-minute sound and color film explains modern techniques of handling these foods from farming and harvesting to careful processing to preserve flavor and nutrition in frozen foods. Although basically slanted for wholesale and retail food buyers, along with brokers and sales groups, the film was designed to appeal to a large and diversified audience, the company says. The script for the film was written by VV. H. West, advertising manager of the company's frozen food division, who also served as director. Palmer Films, Inc., San I'Yancisco. produced the motion picture, provided camera crews and equipment. All persons appearing in the film are company personnel and the picture was made on company facilities, ranging from the food division ofiice in Oakland, California, and the freezing plant in Minnesota to outdoor operations in Florida, Washington, Indiana and California. Crews traveled more than 12,{K)() miles by air. Requests for showing the film should be directed to Frozen Food Division, Stokely-Van Camp, Inc., .'>625 E. 14th St., Oakland, California. ^^ One by one? This Stokely pea grader gets featured role . . . •li A new motion picture that shows a simplified system for measuring, computing and presenting approach visibility information to pilots has been sponsored by the U.S. Air Force Cambridge Research Center. The 30-minute color film, titled ALCH-RVR. is a Dekko-Rockwell production, filmed by Dekko Film Productions, Inc. of Boston. Literally translated, the title reads "Approach Light Contact Height and Runway Visible Range." This new aid to bad weather Hying is the culmination of studies by the Air Force Cambridge Re^earch Center, the U.S. Weather Bureau and other participating agencies. "ALCH" is a measure of slant visibility in terms of altitude. "RVR" replaces the conventional runway visibility estimate with a calculated range. The equipment involved is relatively easy to maintain and operate. The film was shot at Logan International and Newark Airports. American Airlines cooperated by donating the services of pilots and equipment. Noteworthy scenes include a bad weather flight from Logan International to Newark Airport and a subsequent landing under "O" visibility conditions; the transition of an actual plane. Nobody Owns Everything. . . Smart Pros rent their Equipment from CECO's immense stocks Better tlian new? Absolutely! Every item in CECO's enormous stocks of cameras, lenses, lighting, generators, sound recorders, etc., are checked out for perfect performance before they're released for rental. Smart producers find this has distinct savings. If CECO doesn't have it for rent— who has? Cameras 16mm & 35mm— Sound (Smgle or Double System) — Silent -Hi-Speed Lenses Wide angle— Zoom— Telephoto—Anamorphic Sound Equipment Magnetic— Optical Grip Equipment Parallels-Goboes— Other Grip accessories Dollies Crab-Western-Portable-Panoram-Cranes CECO trademark of Camera EquipmenI CO Lighting Arcs1 ncandescents— Spots— Floods— Dimmers —Reflectors— All Lighting Accessories Generators Portable -Truck Mounted Editing Equipment Moviolas— Viewers— Splicers— i?ewlnders Projection Equipment 16mm & 35mm-Sound & Silent— Slide— Continuous Television Closed Circuit TV (Jflm^Rfl €(^uipm€nT(o.,inc. Dept. S 315 West 43rd St., New York 36, N.Y. • JUdson 6-1420 through the clouds, into a shot of a model plane on the runway is another effective sequence. The Federal Aviation Agency in Washington. D.C. will distribute the film to pilot training groups of all types. g^ ^ * 5|S New Film Promotes Use of Huckbolts on Assembly Line i-x Video Films, Detroit, Michigan has just completed a 1 3-minute color film. New Fastening Methods, which promotes the use of Huck Fasteners as cost-cutters for the modern assembly line. Unusual cross sectional closeups in the film e,\plain the principles and advantages of Huckbolt fasteners. A variation of the "time lapse" technique helps demonstrate how the Huckbolt collar is swaged into locking grooves of the Huckbolt pin. The magnification in these scenes is of such a degree that flow lines of the collar metal are clearly visible. Such photography, according to Huck sales manager George Q. Mathews, is more useful and more believable than animation. The use of Huckbolt fasteners is shown in a wide range of products, including railroad cars, truck trailers, steel and aluminum buildings, submarines, aircraft and missiles. New Fastening Methods is the second film produced for Huck by Video Films. 9 •'fi 's^ * Film on Title Techniques Is Made by Colburn Laboratory a A new 16mm color film showing ideas and techniques for business and industrial motion picture titlemaking has been produced by the Geo. W. Colburn Laboratory, Inc., Chicago. Title-Tales combines dozens of interesting title ideas into 10 minutes of instructive film fare. The picture is available on free loan (letterhead request) to film producers, ad and sales executives. Address: Producer Services Dept., Geo. W. Colburn Laboratory, 164 N. Wacker Drive, Chicago 6. B' * * * Synagogue Film Is Released jj Tlic WOrk of My Hands, a film on social action by synagogues, has been released by fhe Commission on Social Actior of Reform Judaism. The 15-minute film provides basis for discussion of fair housing, business ethics, nuclear disarmament and racial justice. It is designed to be shown to groups studying social problems. ft 54 BUSINESS SCREEN MAGAZINE