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The Wide World of Sponsored Pictures
Kri«>f licporlN on ( urrcnl T<><-hni<-al and Promotional FilniM
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For Animation Joe Dunford Jack Zander Eli Feldman Chris Ishii Earl Murphy Eleanor Connolly Armin Shaffer Bob Perry Emery Haivkins Tony Creazzo John Svocak Al Rezek John Ployardt Irtvin LaPointe Charlotte Hogendyk Suzie Cooper Arlene Katz Alix Roy
Muriel Trachtenberg Ann Steindecker Bernice Schoenberg Al Martino Ed Cerullo
I Ed Brown Pelican Films, Inc. . Since 1954 1 292 Madison Ave. ^ '^ New York City
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"Drama of Metal Forming" Joins Shell Film Library
ii A newly-released Shell Oil Company color film. The Drama oj Metal Forming, shows "more of the inside of a steel mill than you could see if you went through the mill itself."
The 28-minute sound film shows how giant machines and intricate processes forge a massive turbogenerator weighing a hundred tons; contrasts this huge operation with scenes of the drawing of copper wire down to a few thousands of an inch in diameter. Scenes include hot and cold rolling, tube forming ( seamless and welded ) . wire drawing, forging, extrusion. deep drawing and pressing. The film also explains the precise lubrication demanded by the range of processes — from massive to delicate — in the metal forming industry.
The new picture is the latest addition to the science section of the Shell film library. Like others in this collection it is offered free to schools, clubs and other interested groups. For address of Shell source nearest you write the Shell Film Library. "50 W. 5()th St., New York 20, N.Y., mentioning Business Screen. ^S'
Principles of Air Gaging Shown in Federal's Film
■t^ A new 16mm color film describes the fundamental principles of measuring dimensions with air pressure and how these principles are used to obtain a high degree of gaging accuracy and reliability.
The sound film. Dimcnsiitiud Gaging Willi Air, was produced by Worcester Film Corporation for the Federal Products Corporation of Providence. R. 1.
The film shows tests to illustrate the principles and demonstrations to illustrate the practical applications and possibilities. Scenes show how air gages are used in general machine shop gaging, and hou they are applied to high-production multiple inspection and to various types of machine control.
The 42-minute technical film discusses the air gaging systems in common use, showing how each operates and where it best fits into overall quality control and inspection programs.
The film contains \aluahlc in
tormation for the experienced as well as trainee engineer.
Dimensional Gaging Willi Air is available on a free loan basis through the Sales Promotion & Advertising Department, Federal Products Corporation, 1 144 Eddy Street, Providence 1, R. I. ^'
John Daly Narrates Film on Assembly-Line Home Building
i^ To acquaint builders and dealers with the advantages of component-type home construction. Wood Conversion Co.. St. Paul. Minn., has released a new 16mm sound film in color, with narration by John Daly, prominent TV newscaster and panel moderator.
Titled Belter Homes in Jig-Time. the film runs 30 minutes. It shows how the "Lu-Re-Co" method can help builders and dealers control construction costs while giving the public comfort and features it desires.
Every step of the new operation is shown, from jig tables to the erection of panels on the job and the installation of roof trusses. In addition, nine prominent dealers from various parts of the country give personal testimonials.
Better Homes in Jig-Time was written and directed by John Driemen and produced by Rusten Film Associates, Minneapolis. ^^'
Show "Patterns of Progress"
-ti Pallerns <if Progress is a new film oft'ered TV stations by Modern Talking Picture Service, Inc., New York. With superb photograph), and a catchy original musical score, this film tells the story of the textile industry today. Burlington Industries. Inc., sponsors this 26minute film. U'
Ask Their Oientsl'
For more about CW see our ads on pages 42, 46, 66, 68, 7 1 , 87, 88 & 90.
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BUSINESS SCREEN M .\ G .\ Z I N E