Business screen magazine (1959)

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symbolic of creativity integrity craftsmanship the new Fred Niles Communication Center • Chicago's first-ranking film producer Chrysler film named "Year's Best Industrial" • Emmy awards winners Winner of five top prizes at American TV Commercials Festival Cited by Chicago & Cleveland advertising & Art Directors' Clubs for TV commercials Please write for a new descriptive brochure. Serving your every audio-visual need. Fred A. Niles Productions, Inc. 1058 W. Washington Boulevard • Chicago 7 In Hollywood: 5539 Sunset Boulevard THE INTERNATIONAL BUSINESS JOURNAL OF AUDIO AND VISUAL COMMUNICATIONS FOR INDUSTRY— EDUCATION AND GOVERNMENT Number 6 • Volume 21 • 1960 preview of contents Improving Industry's Audio-Visual Techniques: the lAVA Workshop 9 Washington Film Commentary: a Column by Mary Finch Tunham 16 Survey Feature: Films and the Airlines The Federal Aviation. Agency's Expanding Audio-Visual Program 31 Films Serve Civil Aeronautics Board; the Air Transport Association 32 American Airlines Uses Visual Media for Promotion and Training 33 Delta's Jet Champions in Stellar Role in New Productions 34 Eastern Airlines' Audience Winners; Lake Central Qualities Pilots 34 Reports on Piedmont; Western Air; Canadian Pacific & Trans-Canada 35 Prized Glimpses into Wondrous Places: Pan Am's Great Travel Films 36 United Air Lines' Films Reflect Jet Age in Training and Travel 38 Other Domestic Airline Programs; Quality's the Word at Air France 39 Films at Aer Lingus; New Zealand; TEAL & Trans-Australia Airlines 40 Showings Aloft as T. A. 1. Pioneers the Theatre-in-the-Sky 41 Competition and Costs Turn Focus on Better Selling With Slidetilms 42 The Harnischfeger Corporation Visualizes Growth for Investors 43 Showtime for U. S. Business: Cadillac's "61 Models in "A Work of Art" 43 Gibson's Fabulous Trek to Hawaii; Ford's 1961 Announcement Films 44 The Sales Manager's Audio-Visual Guide: Motion Pictures & Slidefilms 53 New Audio-Visual Equipment and Accessories in the News 60 Plus: The National Directory of Visual Dealers CHICAGO OFFICE OF PUBLICATION 7064 Sheridan Road Building, Chicago 26, 111. Telephone: BRiargate 4-8234 IN NEW YORK CITY Robert Seymour, Eastern Manager: 250 VV. jTth St. Circle 5-2969 • JUdson 2-1957 IN HOLLYWOOD Edmund Kerr, Western Manager, 303 So. New Hampshire Ave. Telephone: DUnkirk 7-2281 Issue Six, Volume Twenty-One of Business Screen Magazine, published October 31, 1960. Issued 8 times annually at six-week intervals at 7064 Sheridan Road, Chicago 26, Illinois by Business Screen Magazines, Inc. Phone BRiargate 4-8234. O. H. Coelln, Jr., Editor and Publisher. In New York: Robert Seymour, Jr., 250 W. 57th St. Telephone Circle 5-2969 or JUdson 2-1957. In Los Angeles: Edmund Kerr, 303 S. New Hampshire, Telephone Dunkirk 7-2281. Subscription $3.00 a year; $5.00 two years (domestic); $4.00 and $7.00 foreign. Entered as second class matter May 2, 1946, at the post office at Chicago, Illinois, under Act of March 3, 1879. Entire contents copyrighted 1960 by Business Screen Magazines, Inc. Trademark registered U.S. Patent Office. Address advertising and subscription inquiries to the Chicago Oflice of publication. BUSINESS SCREEN MAGAZl