Business screen magazine (1959)

Industrial AudioVisual Fall Workshop: (CONTINUED FROM PAGE NINE) Effective Communication." illustrated by Tecnifax overhead projector slides. Mr. Hamilton's burden is that words are ambiguous. Some ideas can be effectively verbalized and some can not. We believe too many things that just aren't so, he said, and we communicate things to others that aren't so — we are caught in the trap of the generalized statement. Vi.suals Make Ideas Clear . . . Mr. Hamilton described the experiment in which three artists were asked to draw a picture of an aardvark based on a quite comp 1 e t e physical description — in words — in an encyclopedia. Of course, the artists' pictures were very dissimilar. Thus indicating the need, oftentimes, for the visual presentation as the only road to clarity. Robert L. Strickland, of Lockheed Aircraft Corp.. described his experiences in producing quick, working films — in-plant. As an example of the aircraft industry's working techniques, Mr. Strickland screened a new film he had borrowed from a friendly competitor-— Convair — called Make It Move. This picture, made very inexpensively out of stock footage, is a great banner-waver for films in general and a remarkably good job for its estimated mechanical cost of $3,000. Two Views on Distribution Speaking in a discussion panel on film distribution, Edward Palmer, of New England Telephone & Telegraph Company, described some low-cost experiments his company has made with film depositories in such institutions as the New England state universities, the Boston Public Library, and a few other such groups. Mr. Palmer said that although these groups were not the end-all to problems, they were a welcome supplement to other systems of distribution. James Craig, of General Motors Corp.. said his company's experience with distribution via the public library had not been satisfactory. Mr. Craig's staff of 14 people operates out of three offices in New York, Detroit and San Francisco, and handles 8,500 prints, keeping them constantly busy. Best Served by Professionals Jack Flynn, of Union Carbide Corp., said he thought that effective distribution could best be performed by professionals skilled by years of experience — such as the leading commercial distributors. Union Carbide relies on Modern Talking Picture Service and the U. S. Bureau of Mines for reaching the public with its films, and has had a remarkable audience record. Russell Haynes, of Ford Motor Company, said that although he has great respect for the leading distributors no one had ever convinced him or his company that they could do the job as well as Ford's own people — or do it as economically. Mr. Haynes presented some formidable statistics. Ford gets about 40 ''r adults of total audience — an enviable tigure. Mr. Haynes' staff consists of 13 people handling 11,000 prints out of three offices in New York, Dearborn and San Francisco. Alan E. Yost, of Bethlehem Steel Co., described a special distribution his company had laid on in college-town theatres with tf idea of aiding the personnel n cruitment program. Mr. Yost di scribed the results as phenomena Bethlehem reached 100''r of tf towns it was seeking and foun there was a high coincidence b( tween new college graduate eni ployees and those who had n membered seeing the film. Stressing the Plus Factors Daniel Rochford, of Standai Oil Co., (N.J.), spoke on '-Ho to promote interest in new n leases, increase audiences and ii sure good bookings to props audiences." He urged his listenei to remember the basic urges th; motivate people and to stress tli plus factors in films: hope rath« than jear, gain not loss, progrci for stains quo, etc. Howard E. Lynch, of Fairchil Camera Corp., demonstrated th Fairchild Cinephonic Eight Maj netic Sound Camera and Projet tor. Mr. Lynch said that an audi( visual department of Fairchild ha only been set up four weeks agr but that the company could no forecast a big future for cSm: sound films in the industrial liel: Two stumbling blocks which n main: duplication of 8mm origin GOING OUR VsiAV? VS/E. AND OUR CLIENTS ARE TRAVELINC OWENS-CORNING FIBERGLAS CORPORATION ESSO STANDARD OIL COMPANY A.N. A. GENERAL MOTORS DIESEL EASTMAN CHEMICAL PRODUCTS SALES COMMUNICATION, IN( THE BORDEN COMPANY COLGATE-PALMOLIVE COMPAII NATIONAL LUMBER MANUFACTURERS ASSOCIATE BLACK & DECKER INSTITUTE OF LIFE INSURANCE EASTMAN KODAK COMPANY SOCONV MOBIL OIL COMPANY CHAS. PFIZER & CO.; INC. LADIES HOME JOURN^ CLAIROL ANHEUSER-BUSC^I THE DO>V CHEMICAL COMPANY GOING OUR \A/AY? IF SO. ..CONTACT 10