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inceton parlicipants (I ro r): Lany [Vurnock, Link Bell: Aldie Livcv^)/!, Diil'oiil (closed circuit f.w): Ralph Hoy, Alcoa (niio led the
ints. and the excessive weight of ic projector. Constant expericntation is going on to solve the iini to Snim duplication problem ^eduction — 1 6111111 to Smm — is ■Liiively simple and is being done ■yuiarly by such firms as Colburn I Chicago and Watson in New (irk), and Fairchild now has a \elve-pound suitcase projector I the prototype stage.
Hosed (ircuit TV at DuPont
Alden H. Livingston, of duPont. 'Id about his company's new osed circuit television installa
tion. He explained that with duPont's large investment in television advertising it was imperative for the stafT to ride close herd on commercials" content and quality. This cannot be done successfully by viewing Hlms on large screen v/ith conventional projection techniques. Prints designed for TV look washed-out and soft on the large screen.
DuPont's installation consists of a film chain for closed circuit broadcasting of 16mm and 35mm film, slides, and live images. Although some large New York ad
di.sciission on film crealivlly); Riis elist): and Dan Rochford, Jersey
vertising agencies have similar installations. duPont's is said to be the first made for the end-user. The equipment was made and installed by General Precision Laboratories, whose manager of industrial division. John J. Hawthorn, was on hand to answer questions at the meeting.
(Jood Ideas for Transparencies
James Phillips, of Tecnifax Corp., demonstrated the preparation and use of still and animated transparencies for overhead and slide projectors. Comment was
..vc// Haynes, I ord (distrihuiion panStandard (motivating film viewers).
made by several people in the audience that while movement effects have their place in modern overhead techniques, too many operators have designed the message to fit the gimmick rather than suit the gimmick to the appropriate message. Tecnifax people agreed. L. A. Whitney, of L. A. Whitney Associates, demonstrated new ideas in Hip charts and platform aids. Most impressive was a new Executive Presentation .System, priced at $145. that included a whole kit of easy do-it-yourself
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'together in the direction of
WIDE SCREEN FILMS FILMOGRAPHS REGULAR FILM STRIPS
SPECTACULARS
SLIDES • VU GRAPHS FLIP CHARTS • BOOKLETS 16MM SLIDE MOTION
PAN AMERICAN >VORLD AIRWAYS
PLYMOUTH GENERAL ELECTRIC COMPANY
THE SATURDAY EVENING POST PEPSI-COLA COMPANY , f
VISUALSCOPE
INCORPORA 103 PARK AVENUE, NEW YORK 17, N. Y.
TED MU 3-3513
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