Film Weekly 1961-62 year book : Canadian motion picture industry with television section (1961)

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THEY'RE PACKING 'EM IN AT THE "DRIVE-INS"!* And this is not an isolated or ex¬ ceptional night. Those drive-ins you’re always passing on the way to and from the airports in Calgary, Vancouver, Winnipeg, Toronto are a tremendous attraction for family audiences all summer long (and, in a growing number of cases, all win¬ ter, too). When you put your clients’ advertising on as many as 200 of these theatre screens (in full, living colour), you reach these captive audiences by the hundreds of thou¬ sands with maximum impact. * This picture was taken 55 minutes BEFORE show time . . . and the cars OUTSIDE the theatre stretched for y2 a mile! ADFILMS LIMITED 77 YORK ST., TORONTO CANADA'S ONLY NATIONAL THEATRE SCREEN ADVERTISING DISTRIBUTOR P BEAVER CENTURY DONLANDS PARLIAMENT VAUGHAN ☆ and in association EASTWOOD PR. OF WALES CONTINENTAL PYLON STUDIO PLAYHOUSE Hamilton B. & F. THEATRES jlittUtecC 130 BLOOR ST. W. TORONTO SAMUEL BLOOM SAMUEL FINE JACK M. FINE BERT McLEAN u. 6 /