Business screen magazine (1961)

From Ihv HxptrlM' Vi4'ir§t4>int: A Look Into the Future of 8nini Sound "HOW TO PREVENT OBJECTIONS IN SELLING" a "must" film for o\er\' salesman facing today's tough sales climate! Many sales objections can be prevented if salesmen themselves do not plant them. This exciting, new Borden and Busse hit, "How To Prevent Objections in Selling" shows salesmen how to avoid the 5 most common mistakes made in selling presentations: ... by pointing out the prospect's needs without needling him. . . . presenting sales points smoothly , . .avoiding excess verbage. . . .avoiding "chip-on-the-.shoulder" words. . . preventing routine objections by creating a stronger sales desire. Here is a file film addition for your .sales training program . . . one that puts real meat into your sales meeting . . . one that's sure to jolt salesmen out of bad selling habits. r/ji.\ :lf)~minute, 16vim. bdw motion picture in available for outright purchase or rental. D ARTN ELL 1801 LELAND AVENUE • CHICAGO 40. ILLINOIS 'HEADQUARTERS FOR SALES TRAINING FILMS" MAIL COUPON TODAY.! Oartnell Corp. 1801 Leiand Avenue, Chlcaeo 40, Illinois Gentlemen: Please send me miormalion ~i about "How To Prevent Objections In Selling". n copy of Dartnells Directory of Sales Training Films. /^ KowiNc, Rapidly and gaining ^^ in importance. 8nim sound film is "another milestone in the communications revolution," which may extend the boundaries of the motion-picture industry just as paperbacks have extended the field of publishing, says John Flory of the Eastman Kodak Company. Rochester. N, Y. But there are major technical and economic obstacles to be overcome, he notes, before the potential of 8mm for home entertainment, community service, religion, medicine, science, business and industry, and education can be fully realized. Overall View by John Flory Discussing "The Future Role of 8mm," Flory. Advisor on NonTheatrical Films at Eastman, will open a session on new developments in 8mm sound-on-film at the 89th Convention of the Society of Motion Picture and Television Engineers in Toronto. Canada, The session will take place May 9th at the King Edward Sheraton Hotel. William D. Hedden and Kenneth B. Curtis of Calvin Productions. Inc., Kansas City. Missouri, will present a paper in this session on "Early 8mm Sound Developments," showing that although some of the recent interest in the 8mm field began to nourish after the introduction of several 8mm sound projectors, much research and development had been done previously. Roundup of 8mm Equipment An historical resume of the work of the late Lloyd Thompson will give attention to the sound projection equipment he introduced and some of the film procedures that he utilized to make release prints. Eyre Branch of Noel Enterprises, Hartsdale, N. Y,, (a BusiNESs Screen contributing staffer) will present an "Smm Magnetic Sound Equipment Round-up," reviewing the latest in 8mm sound projectors, cameras and magneticstriping equipment. Types of projectors will be described and illustrated, including: ( I ) built-in sound couplers operating with tape recorders; ( 2 ) conversion to sound by addition of separate recording and playback heads; and { 3 ) complete 8mm magnetic sound recording and playback units, R. G. Hennessey of the Industrial Products Division. Fairchild Camera & Instrument Corp., Yonkers, N. Y,, will discuss "Smm Magnetic Sound Film in AudioVisual Applications." presenting equipment advantages in comparison with previously existing machines, results of tests, and detailed descriptions of various applications. "Educator Looks at Hmm Sound" Louis Forsdale. of the Horace Mann-Lincoln Institute of School Experimentation. Teachers College. Columbia University, New York City, will present his views as "An Educator Looks at 8mm Sound Film."" The development of 8mm sound film suggests important advances for film in education, he believes, including increased utilization resulting from decentralization of film libraries, increased use of film by small groups and individual learners, expanded lists of titles, new uses in research, and exploitation of local production possibilities. Other speakers and their topics include: Steve Knudsen of Iowa State University, Ames, Iowa. '■8mm and the Classroom Film Library, its Potentials and Requirements"; Richard C, Gearhart of Cousino Electronics Corp,, Toledo, Ohio. "An Endless-Loop Magazine for Projection of 8mm Film; Silent and Magnetic Sound."" and Fred E. Aufhauser of Vicom Inc., Rochester, N. Y,. "Rear Projection of Smm Sound Prints,"" * * * General Film Labs' Report on Film Usage Indicates Increases 'i? General Film Laboratories, film processing division of Pacific Industries, Inc.. reports that it turned out more footage of completed film for motion picture and television use in its Hollywood facilities in the first three months of 1961 than in any previous three-month period. William E. Gephart. president of General Film, said the company"s Hollywood lab processed approximately 25 fKr cent more film in the first quarter of 1961 than in the same period of 1960, He described the increase as being part of the generally brighter outlook, with both color and black-and-white film usage increasing. The long-term outlook continues to indicate that the processing of industrial and teaching films will be increasingly important to the General Film Division as new uses are found. Q' CUTS CAN MEAN ^ INFECTIONS And supposed wrongs in the minds of your employees, based on misunderstandings and lack of facts, can mean trouble. Stop it before it gets started . . . by developing supervisors who are alert to detect grievances . , . who have the know-how to handle them with an appreciation of human feelings. Develop trouble-stopping supervisors with: "HANDLING GRIEVANCES" part of on outstanding sound slide program SUPERVISOR TRAINING ON HUMAN RELATIONS, which includes: • "THE SUPERVISOR'S JOB' • "INTERPRETING COMPANY POLICIES" • "THE SUPERVISOR AS A REPRESENTATIVE OF MANAGEMENT" • "INDUCTION AND JOB INSTRUCTION" • "MAINTAINING DISCIPLINE" • "PROMOTIONS, TRANSFERS AND TRAINING FOR RESPONSIBILITY" • "PROMOTING COOPERATION" Write for details concerning preview („iu/t(/ FILM .M/«//« ROCKET ^___^>-^ INC PICTURES 6108 Santa Monica Boulevard Hollywood 38, California 10 BUSINESS SCREEN MAGAZINE!