Business screen magazine (1961)

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theHARWALD'? >;_^STERLING cDMPAM }aSiue^.mm%, u.s.a. on adoption of the Model ''U" In sp e c t O F ilm and their new concept of "Certified Inspection" I^UDOS to Sterling Movies U.S.A. for your recent acquisition of the latest electronic film inspection equipment . . . the Harwald model "U" Inspect-O-Film equipment now being added to your film library operations. We salute you, not only for the added benefits that Certified, Top-Quality film inspection brings to your sponsors and film users, but also for leading the way to 100% quality I programming! Why is this so important to your company and to ours? Because progressive managements everywhere are seeking better and more economical ways to serve their growing film audiences. We at Harwald pride ourselves on our Research Program that has initiated an important forward step in making every film showing a trouble-free, rewarding experience. We at the Harwald Company have made it our exclusive business, for over 15 years, to research all phases of film handling j problems. First to provide the industry with i all-electronic film inspection, we have also pioneered in film splicing methods, film cleaning and conditioning solutions and, I finally, in the most advanced electronic equipment for applying and using these methods. There's a Harwald item for every phase of film library operations, including such essentials as film carts, cabinets, projection stands, etc. And there are now SEVEN custom variations of automatic film inspection equipment of which today's advanced "Model U" is the ultimate. That is why PROFESSIONALS like Sterling Movies U.S.A. look to Harwald for leadership for the ideas and methods that produce the best in film handling. Sterling's own program of research, fortified by the Model U, is giving sponsors of today's fine color films the best in electronic scratch detection, the most efficient means of delivering an original, true print of the picture to the screen! Want the same for your library? Just WRITE, WIRE or phone COLLECT to MR. SALES at HARWALD. * Certification means a set of standards of film condition set by leading libraries like Sterling Movies U.S.A., together with Harwald Engineers. It includes accurate detection of film defects that cause faultyprojection . . . defines true-quality film inspection and service . . . includes a program of upgrading print quality by eliminating torn sprockets, detecting scotch tape on splices . . . assures splice quality and scratch protection. Model "U' Mark H THE HARWALD ED. 1245 Chicago Avenue • Evanston, Illinois • Telephone DAvis 8-7070 IBER 6 VOLUME 22 196 1 43