Business screen magazine (1961)

Previewing the News of Pictures & People All-Star Basketball 1 Theme of New MiljJ Ellsworth Dent wins award Kansas Stale College Honors to Coronet's EllsMorth Dent 7-T Ellsworth C. Dent, vice-president of Coronet Instructional Films, is the recipient of an Alumni Award from Kansas State Teachers College in recognition of his contribution to audio-visual communication. Dent pioneered the establishment of film distribution centers at the University of Kansas and at the Brigham Young University. He set up the first 16mm film distribution rental library at the University of Kansas in 1926. This first library was the forerunner of the now more than 100 such libraries in the United States. Author and Government Pioneer He is the author of The AudioVisual Handbook, one of the first definitive volumes in the field, originally published in 1934 and released in subsequent revisions. As publisher of Visual Instruction News, an early audio-visual Journal. Dent brought audio-visual information to educators on a regular basis. Dent helped to develop a paltern of proper use of audio-visual material in government and established the division of motion pictures under Harold Ickes. secretary of the interior during the Franklin Roosevelt administration. Active in Industry Affairs For several years he was an active member of the educationlegislative committee of the National Audio-Visual Association and has been chairman of that committee for five years. He has also been a member of the Board of Associated E.\hibitors. National Education Association, formerly serving as a vice-president and in 19.S9-60 was president. Dent is now a member of the nominating committee and the joint AASAAE committee. ij Loyola, Los Angeles, Builils Coniniiinieation .\rts Procraiii Loyola University of Los Angeles has embarked upon a broad range academic program for television, advertising, journalism, motion picture and radio writing. The program includes an undergraduate sequence leading to a bachelor of communication arts and a graduate curriculum leading to a master's degree. The department will be housed in a $900,000 Communication Arts Center, a three-story structure designed by Architect Edward Durell Stone, creator of the American Pavilion at the Brussels World's Fair and the American embassy in New Dehli. Included in the Center's facilities will be a 242-seat indoor theatre, a 200-person-capacity roof garden theatre, television studio, an audio-visual distribution center for on-campus TV broadcasting, rehearsal and seminar rooms, a news and advertising section, and 40 faculty olfices. Regent Edward T. Foley is the principal donor of the facility. The new courses will still be based on the liberal arts tradition, which places emphasis on writing and particularly writing in the popular mass media. The undergraduate program, slated to begin this fall, will consist of a general application to the techniques of the various media. At the graduate level, scheduled to start in September. 1962. the student will concentrate on one medium. Jack K. Massard. as director of communications, is in charge of coordinating the various aspects on the new program. g[' Sponsor: Miller Brewi| Milwaukee Title: The I \tk Aimimll Slur Buskelhutt (hi min.. color, producel sponsor. The excitement and I basketball's 'dream gami annual NBA All-Star — [ corded in this new relel tegically placed camerJ Syracuse War Memorial \ the exciting action in t| of the greatest professi] wizardry. A galaxy of high-stepH including Elgin Baylor cffit Angeles Lakers. Dolph haw Syracuse. Wilt "The Slil' 6i berlain of the Philadelf a V riors. Clyde Lovelletti ( Hawks. Bill Russell of B I, Tommy Gola of Philadeliia.j form in dramatic closeu am full-court perspective slits. ' climax of the action is jicn "Big O" — Oscar Roberts} c cinnati — and Bob Pel . St. Louis Hawks lead ic *i team to a stunning \5y}' lory over the Eastern I . The 11th Annual Mi Basketball Game is n.i Tommy Roberts. PrinN able to civic, social, ^r fraternal groups from \li ing Co., Film Section. " Stale St.. Milwaukee I. ; Sterling Offers Vicleolit-d Series for Free Loan I T^i >! A new videotaped pult :rl mation series of programd'' use by television stations uannounced by Sterling'N U.S.A. The series, titled «■ ' Injonnaiion. features ■loi Jim Bishop and erstwhi, K i politan TV star Fran .Allir Format of the series, 'h being taped in the N^ studios of CBS, incluilc terviews. demonstrations ii hibits covering such lopiilj rent events, travel, scii| search, education, cooking and homcmakinl The series, according I J F. Dolan, president ofl Movies U.S.A.. "is gJ serve the public's appctiil formation, new ideas anl ter understanding of our \\ times." /•'(«• Your Informuiiiiiil able in either half or qua! lengths. Thirteen half-hl grams and 26 quarler-h| grams have been taped. 44 BUSINESS SCREEN MAG^^I