Business screen magazine (1961)

yaliexBum ■X. fes j^ani^M^e iDmic/i Bl — Library of 24 Pu'lures With One Objet-live: Show How the Other Half Lives ■•^AiiFORNiA Texas Oil Corporation is a leading petroleum company operating in over 70 countries of the Eastern HemiiTe, Its business involves making friends 1 customers of over a billion of the world's ;ile. Caltex works at this job by operating ttly in accordance with local laws, customs 1 practices, and by helping to contribute to [economic development of the countries in K'h it serves. significant contribution to the economic rlopment of Caltex's host countries is an [nsive series of motion pictures which the (ipany and its affiliates have been producing li distributing for the past eight years. . . a Climate for Constructive Progress" ccording to William F. Bramdstedt, Chair li of the Board. Caltex uses these films. ii dealing with one of the countries where orks. because "' we feel that international rstanding will be furthered through the :ased knowledge of one country by other itries. This understanding provides the ssary climate for constructive progress in kjnal welfare, in science and the arts, as \ as in business." I Ve hope." Mr. Bramstedt has said, ""that Hugh our Caltex International films which i cross the formidable barriers posed by ir|Uage. we are making a definite contribute to the increased understanding among peoItthat is important to all of us." (.000 Prints in Dozens of Languages . . . altex now has 24 films in circulation, covfi; countries from Ireland, through Europe. ifjca and Asia to Australia and the Philipiis. :)ecial films have been made on such subic as oil tankers and New York's Metropolilr)Museum of Art. Six thousand prints, in Dms of different languages, are currently irilating around the world. I charge of the Caltex activity is the conily's Public Relations Manager, Robert E. •tpibbon, whose office is in New York. S.\ FitzGibbon says that although Caltex's li|i are non-commercial, the company is not laing them for any altruistic purposes. It ites them because the films, in tangible effits received, are very much worth the K'ey they cost, rach operating company orders its own ri.s of any films it wants to use. Orders Ji-ach new film subject have remained high ire the inception of the program, and are 0:tantly increasing. This is excellent proof 'fne films' usefulness in the operating areas, "ilms Travel b> Caniel-Back and Dog Sled hink of almost any film distribution sys■r e\er devised — and Caltex has probably ^' It — transporting prints by camel-back n dogsled — and showing them in plush ir;-run theaters and frigid snowed-in shacks b<e the Arctic Circle, altex films are regularly seen on television •Timber 3 • Volume 23 • 1962 in \5 countrie.. and on theatre screens in seven countries. Twelve governments distribute Caltex films through their own official channels. In eigh. countries, films are travelled about in '"film vans" for open air showings to townspeople and to groups of wayside campers, througli rear projection screens built into the sides of the vans. Besides informing and entertaining several million viewers each year. Caltex films achieve hundreds of favorable comments in newspapers and magazines around the world. They ha\e Scene m Crossroads Europe" shows casting of mountain rye near Vispeerterminen, Switzerland. recently been praised by a King (of Denmark) and a Queen ( of Thailand I . as well as by thousands of "men on the street." These Episodes Show Effect of Program ... In Delft. Holland, last year. 5.000 burghers saw a new Caltex film in the town square. In the Philippines, motorized barges travel inland waterways showing films for audiences on Mobile cinema vans, like this unit in Tanganyika, bring Caltex films to loneliest villages . . . bankside, or on other barges. (This is very good for marine business, Caltex has found. ) -■s * * ... A recent issue of Caltex's magazine. Oil Progress, tells how films are brought to a Northern Norway power project, Ovre Vinstra, via a Muskeg Tractor which hauls films and projector once a month and often through deep snows in weather sometimes at 30 degrees below zero. The films, it is said, contribute as much, in their way. to the morale of the construction workers as the company's fuels and lubricants do to the smooth running of vehicles and machines operated at the site.