Business screen magazine (1961)
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WINNERS OF AMERICAN TV COMMERCIAL AWARDS
"Best of Category" Winners
Scries: Alcoa, "Qualities of Aliimiiuiin.' Pnichitei: On Film. Agcnc)': Fuller & Smith & Ross, NY.
Apparel: DuPoiit, "Sweaters of Orion." Prodiuri: Eil;'"!. I'riger 6: Elliot. Agentv: BBDc\0. N'.Y.
GE Coffeemaker's "Peek-a-Brew" by Elektrai was judged best of the Home Appliance entries.
Appliances (Home): GE Coffeemaker, "Peek-aBrew." Producer: Elektia Studios. Agene\-: Maxon. N'.Y.
Appliances (Office): .Xerox 914 Copier, "Little Girl." Producer; Elliot, Unger & Elliot. Agency; Papert. Koenig & Lois. NY.
Automobiles: Che\rolet Corvair, "Swamp." Producer; Woodhurn 6c Walsh. Agency; CampbellEwald, Detroit.
Auto .Accessories: Aulolite Batteries, "MicroInterior." Producer: Sarra. N.Y. Agency; BBDix-O, NY.
Baked Goods & Confections: Oreos, "Little Girls Ha\e Pretty Curls." Producer; Morris ETi.gel. .\gency: McCann-Erickson, N.Y'.
Baking Mixes: Pillsbury Yellow Cake Mix, "Fnn." Producer; On Film. Agency; Leo Burnett, Chicago.
Banks: Bankamericard, "S\inphon\-." Producer; Filmfair. .\genc\ ; Johnson 6c Lewis. Sau Francisco.
Beers 4c Wines: Piel's, "Beach." Producer; Screen Gems, .\gency; Young & Rnhicain, .N'.Y".
Cleansers & Waxes: W'index, "John, .Mar\' & C:eorgc."' Producer; .MPO, .N'.Y. Agency: Young & Hul)ic;un. N'.Y'.
Coffee & Tea: Instant Maxwell House Coffee, " Cup and a Half." Producer: T\" Cuaphics. Agency; Benton 6: Bowles, .N.Y'.
Cosmetics & Toiletries: Factor Nail Polish & Lipstick, "Ooh La California." Pioducer; Filmfair. Agency; Carson Roberts. L.\.
Dairy & Margerines: American Dairy, "Butter Crust Pic."' Producer; Sana, N.Y. .-KgcncN : Campbell-Mithun, Chicago.
Gasolines & Lubricants: Texaco, "'Hie Man Who Wears the Star."" Producer: Filmwa\s. .'Agency; Benton & Bowles. .N.Y.
Gift Items: Kodak Film, " Turn-.Xround," Producer: FilmwaNS. Agency; J. Walter riionipson, N.Y.
Home Furnishings: Steel Sinks (U.S. Steel), "Photograpln ."" Producer; Ferro, Mogubgub 6c Sclnvartz. Agency; BBD&O, N.Y.
Kellogg's intriguing "Package Reader" garnered top award for MPO in the Cereals category.
Cereals: Kellogg's Corn Flakes, "Package Reader. Producer; MPO, HolKwood. Agency; Ix:o Burnett, Chicago.
Cigars & Cigarettes: Winston, '".Match Folders." Producer; Pelican Films. Agency; William Esty, N. Y.
On Film's youngsters demonstrated Alcoa's "Workability" in best of the institutional commercials.
Institutional: Alcoa Aluminum, "Workability." Producer; On Film. Agenc\-; Fuller 6c Smith 6c Ross, N.Y.
Insurance, .\llstate, "Augleton, Texas." Producer; WFA.\-T\'. D;dlas. .\genc\': Leo Biu'iiett, Chicago.
Laundry Soaps & Detergents: I\ory Snow, "Surprise."" Produce!'; On Film. Agene\'; lieuton 6c Bowles, NY.
Media: N.Y. Herald Tribune, "Sunday Bosley." Producer; \'ideotape Prods. Agency: Papert, Koenig, Lois, N.Y'.
Metals & Materials: Alcoa, "Pilfcrproof Wine
Caps." Producer; Producing Artists, NY.;
Agency; Kctchum, MacLeod 6c Grove, Pittsburgh.
I'ackaged Foods: (tie) C:hun King. "Documentar\."" Producer; St;ui Freberg. .\gene\"; BBD&O. Mimi. and Skippy Peanut Butter, ""Elephants. " Producer: Quartet Films. Agency: Guild, Bascom & Bonfigli, San Francisco.
Paper Products & Foils: All Scott Products, ""I'hank Cioodness." Producer; On Film. Agencv'; J. W";dter Thompson, N'.Y".
Pet Products: Sergeant's "Drug Store." Producer: Group. Detroit. .-KgeEicy; N. W. Ayer, Philadelphia.
Windex had "John, Mary and George m nl MPO spot ludged best of cleansers, wc
Pharmaceuticals: Band-Aid Sheer Strips, "Bn
ing Bandage." Producer; On Film. Age Young 6c: Rubieam, N.Y".
Public Service: So. Calif. Cancer Center. dueer; Cascade Pictures of Calif. .\ge Foote, Cone & Belding, L.A.
Soft Drinks: Pepsi-Cola, "Masquerade." Pt cer; Televideo, N.Y. .\gency; BBD6cO
Toys: Mattel Talking Horse, "Blaze." Prod Lou Lilly. Agene>; Carson/Roberts, .\ngeles.
Travel: Greyhound Bus, "X'isitors." Prod WCD. Inc., N.Y. Agency; Grey Ad\tg.,
Utilities: .\merican Telephone & Tel. Co.,
Cireat to Phone. " Producer; Pintoff, AgencN ; N. W. Ayer & Son, Philadelphia.
S-10 Second IDs: CuUigan Water Sofb "Call Softly." Producer; Dallas Wil .-\genc> : .A.lex T. Franz, Chicago.
Program Openings & Billboards (tie): Walt E Show, ""Wonderful World of Color." Proc W .dt Disne>'. .AgencN'; J. Walter Thompson.] ;uid The Ford Show, "Peanuts' Dinner." Pvi Pla\house Pictures. .Ageucv; J. W"alter TIki N.Y.
li
Premium Offer; Che\Ton Gasoline, "Su.i Camera Offer." Producer; Elektia St NY. Agency; BBD6cO, NY.
Local Retail (tie): Brady Olds, "Smallest Dealer." Producer; Studio One, Minn. .\f Hozell 6c Jacobs. .Minn, and 7-Eleven Stores, "Watermelons." Producer; WF.-VA Agency; Stanford. Dallas.
Children's Market: Arnold Cookie Pops.
Goes tlie C:ookie." Producer; MC;M Tel ios. Agency: Donahue 6c Coe, N.Y.
Best of the Utilities' commercials was t Pintoff period piece, "It's Great to P
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It Business Screen Mag/B