Business screen magazine (1961)

Winners of Special Citations ly Products; Johnson & Johnson, "A Bab\'s Voild. " Producer: Transtilm-Caravel. Agcnc> : ing & Riibicam, X.V. h Soaps: Cama>', "NeuKweds." Producer; 'ilni\\a\s. Agenc\: Leo Burnett, Chicago. idorants: Ban, "Documentan. # 3." Producer; VCD. Inc. .Agenc\: OgiK\-, Benson 6c .Mather, r Preparations: Adorn, "Whirl It X Curl It. ' reducer; Wilding, Inc. Agenc\ ; North, Chi 3. I's Toiletries: Remington Shaver, "Football." toducer; .\udio Productions, \.Y. Agenc>: ng & Rubicam, N.Y. & Dressings: Hunt's Tomato Sauce, "Pot .oast." Producer: Tele\ision Commercials. ncy; Young & Rubicam, Los Angeles. m. Midwest Market: National Food Stores, Beef." Producer: Sarra, Chicago. Agency: ■enfeld, Chicago. i t. Southwest Market: 7-Eleven Food Stores, Watermelons." Producer: \\'FAA-T\'. Agenc\ : Pord. Dallas. I, West Coast Market; Bankamericard No. I roducer: Kilmhiir. Agenc) : Johnson tc Leul^an Francisco. Canadian Market: Success Liquid Wax, \ Shine Should Shine." Producer. B. L. AsKates, Toronto. Agenc\'; Cockfield. Brown, '(onto. 'tt, Canadian Market (French); Dash, "Two isters." Producer: Robert Laurence Ltd., !i onto. Agency : Dancer-Fitzgerald-Saniple. I o « e I Special Citations for Craftmanship <:, Budgeted Under $2000: Occident Flour, 5ifting, Forget It." Producer; \'ideotape Proitions of N.Y. Agency: John W. Forne\. Hneapolis. C, \'ideo Tape Production (Award Sponsori by 3M Co.); Chevrolet, ".\nnivcr.sar\ Wti Offer.' Producer: NBC. T\', Burbank. )nc\: Campbell-Ewald, Detroit. Color Cinematography: Chevrolet Corvair, iwamp." Producer: Woodburn iic Walsh. \^c\■■. Campbell-Ewald. Detroit. B&W Cinematography: Alcoa, "Qualities Aluminum" Series. Producer: On Film, ^cy: Fuller & Smith & Ross, .N.Y. , Animation Design (tie): Autolite, "POW"! " oducer; Elektra Studios. N.Y. Agency: WINNERS OF AMERICAN TV COMMERCIAL AWARDS i for Best, Animation Design was Autolite's "POW!" executed by Elektra Studios. BBD&O, .N.Y. and AT&T's •'Its Great to Phone." Producer; Pintoff. .^gencx : N. W'. Aver, Philadelphia. Best, Special Effects: Instant Maxwell House Coffee, "Cup and a Half. " Producer: Tv Graphics, N. Y. Agenc\ : Benton & Bow les, N. Y'. Best, Editing: Post Grape Nuts Flakes, "Energy. " Producer: On Film. .-^gencA : Benton & Bowles, NY. Best, Direction: Oreos, "Little f:irls Ha\e Prett\ Curls." Producer; Morris Engel, N.Y.; .Agency: McCann-Erickson, N.Y. Best, Copy: Kodak Film, "Turn .ground." Producer: Filmwa\s. .\genc\ : J. Walter Thompson, N.Y. Best, Demonstration: Chevrolet Corvair, "Swamp.' Producer: Woodburn 6c Walsh. ,\genc\': C!ampbell-Ewald. Detroit. Best, Musical Scoring: Chevrolet Series, "Road Signs, etc. " Producer: On Film. .Agency: Campbell-Ewald, Detroit. Best, Original Music & LvTics: Scott Soft Weave, "Soft Jazz." Producer: .■Vnsel. N.Y'. Music: -Mitch Leigh, .Music Makers. Agency: J. Walter Thompson, N.Y'. Best, .\dapted Music With L>Tics; Pepsi-Cola, "Whoopee." Producer: Tele\ideo. etc. .\genc>"; BBD6cO, NY. L\rics; Richard Mercer. Best. Spokesman or Woman: Muriel Cigars, Edie .\dams. Producer: MPO. HolK wood. .\genc\': Lennen 6c Newell, NY. Art for the Sake of Mone> : to Stan Freberg & Staff for series of commercials for Chun King, Cheerios, N\tol and T\' Guide. The many and varied shapes, sizes of cushions fashioned out of Urethane are pictured in this scene. Facts About Urethane Aid Furniture Sales \ DuPont Picture, Showinfj L'rethane Foam' Sponsor: E. 1. DuPont de Nemours & Company, Elastomer Chemicals Department. Title: Urethane Foam: The Heart of Comfort, 15 min, color. Produced by Audio Productions, Inc. •■> In this film DuPont is about as far away from the ultimate consumer as possible. DuPont makes a chemical called Hylene; sells it to manufacturers of Urethane foam: the foam people sell to furniture manufacturers; the furniture makers sell to their dealers and the dealer sells to you and me. Customers Seen and Heard in Key Roles Consumers have an important role in the picture, however. They are shown — candidly — and overheard, while voicing typical demands and complaints. They want mattresses that won't sag and will stand up to the deadly assault of four active kids. 'They insist on longevity, something softer (or firmer), noncrumbling, light weight and resistant to mildew. Of course, the whole point of the film s Benefits, Gels to "The Heart of Comfort'''' is that new Urethane foam made with DuPont Hylene provides all of these things. The Heart of Comfort is designed to be used principally by furniture manufacturers and dealers to show their salespeople the fine points of the new product. It will tell them that Urethane foam is not at all a ""substitute" for foam rubber but a substance with a dozen or more unique qualities not possessed by foam rubber, plus having just about all the good characteristics that have made foam furniture and bedding so popular. Limbo Backgrounds Painted With Light The film is not elaborate in the sense of opulent sets, but it is most attractive and appropriate to its purpose. Limbo backgrounds are skillfully painted with pastel lights to remove all sense of emptiness. Good technical animation and effects sequences serve to equate Hylene with such other DuPont discoveries as Nylon, Orion and Dacron. g" (case histories continued on next p.^ge) VTBER 3 • Volume 23 1962 41