20 (y)ears of corn (1952)

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Broadway opened its sleepy eyes early one April morning to watch 17,000 jam their way into Madison Square Garden for a Breakfast Club broadcast and a circus rehearsal. The first fan arrived at 1:30 a.m. and the Garden was filled to capacity one hour before broadcast time. The leading emcees of radio’s top daytime programs met for the first time when Tom Breneman visited Don McNeill’s Breakfast Club in February. Lustre Creme bought the first quarter hour, marking the first time the full hour was sponsored. A policy of having a guest songstress each week was started when Nancy Martin and Marion Mann left to become full-time homemakers. Don’s plea to share a meal with less fortunate neighbors overseas produced 40 tons of food for the Salvation Army to distribute. S'SVJfT & Ptm. co PH f?SSN7 ' MMCfttu-caasTiorrs sa ADVANCE TICKET SALE 49TH AND 50TH STS New York's Finest were needed to keep order when Break¬ fast Clubbers storm¬ ed Madison Square Garden. Ole Olson suggested the "Sunshine Shower" when he guest-emceed for Don in February. 31