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HERE THEY ARE!
Q>aramount Q^ictures
For Release February ist — August ist, 1926
SOMETHING DIFFERENT
The pictures announced on the following pages mark a radical departure in production. It will be evident to all, on analysis, that these pictures are individual, each one of them big, each one of them a special in the highest sense of the term.
There is a situation in this business that every exhibitor has come to fear. Huge fall announcements, some great pictures and the general policy of flooding the market with all big material in the fall has come to mean that by spring the other big material promised is a matter of promise only. Most of it has vanished into thin air.
Paramount steps in at this point with an announcement of pictures that are bigger, better, more powerful than anything released in the fall. Nothing in the field can compare with the quality of these productions here set before you .
Paramount is putting more into this group of pictures than in all the fall and winter pictures ever released.
The slogan is “Make it bigger, make it better and forget the season of the year.”
Exhibitors will do well to analyze this product, to study the box-office names in Paramount’s stock company, to check up the history of actual delivery of promises that has always characterized Paramount above all others.
Such a check-up will bring one answer, and that is : The greatest exhibitor success of the new year will be in exact proportion to how closely he can tie in with Paramount and these Paramount showman’s pictures.