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The Right Instrument and the Right Financial Plan for You— PHONOGRAPHS “As Good as the Best” AND RECORDS “Better than the Rest ” Resit cared .U. S. Pst. Office T HE sale and distribution methods of the Brenard Mfg. Co. rest upon recognition of the fact that the Job is not finished until the product is in the hands of a satisfied owner. It is a most important factor in the substantial profits of Claxtonola Dealers. If you want to know the value of the Claxtonola Sales Franchise, ask the merchant who sold some other “machine” before he took up the Claxtonola line. We are proud of the fact that many of our dealers, as well as our buyers, chose the Golden Throated Claxtonola after careful comparison with other makes. Factors Which Have Prompted Over 4000 Merchants to Become Claxtonola Dealers 1. A thorough appreciation of the selling appeal made by a Phonograph which is a true musical instrument with unsurpassed musical qualities. 2. A desire to give the customer dollar for dollar value, inside and out. 3. More Service and less bragging back of the Claxtonola Franchise. 4. Real national distribution. 5. Consistent and effective direct advertising which brings the Claxtonola name and its Golden Throat Fame to the people. 6. A complete line, including Console, five cabinet models, special tea car model, table model and Portable Phonograph. 7. Dealer Helps which actually “help” to make sales and to increase store profits without materially adding to dealers’ overhead. 8. No middleman. Every Claxtonola Dealer is in every sense a part of the Brenard organization and gets the direct be/iefit of his efforts. 9. The Brenard Plan teaches Dealers how to find the hidden buyer and how to reach him. 10. Financial Co-operation. Ask for Particulars about the many Advantages of a Claxtonola Selling Franchise Another Aid to our Dealer*' Succei* lie* in the Triumph of CLAXTONOLA RECORDS Latcct Hit* Quick Relaaie* Pin? on all Phonograph* BRENARD MANUFACTURING COMPANY Established 1892 IOWA CITY, IOWA