Cylinder Lists: Columbia Brown Wax, Columbia XP, Columbia 20th Century, and Indestructible (2000)

November 15, 1923 THE TALKING MACHINE WORLD 177 EQUIPPING NEW LANDAY STORE Zimmerman-Bitter Co. Secures Sixth Avenue Store Contract—Closes Other Important Con- tracts—^pinal Rush Before Holidays The final rush of remodeling and equipping talking machine stores before the beginning of the late Fall and holiday business is being com- pleted by the Zimmerman-Bitter Construction Co., New York City, according to A. Bitter. Among the recent installations completed by this company is that of the Berger Talking Machine Co., of Ridgefield Park, N. J., consist- ing of six hearing rooms, record racks, sheet music and musical instrument departments. The entire store has been redecorated in French period design. The store of Max Liaks & Son, of 143 Second street, Passaic, N. J., has added complete equipment for a phonograph depart- ment. Emanuel Blout's store in Flushing, L. I., has been equipped with eight hearing rooms, piano rooms, record racks, musical instruments, sheet music, music roll and small goods departments. A new musical instrument department has also been added to the Blout store in Bayonne, N. J., and a similar department has been added to Landay Bros.' New Haven store. The Good Luck Talking Machine Co.. New York City, has added additional booths and musical in- strument cases. The Zimmerman-Bitter Co. is at present en- gaged in enlarging the showroom of Landay Bros, at 311 Sixth avenue and is also equipping the new Landay store at Sixth avenue and Thirty-fourth street. This installation will com- prise thirty-five hearing booths and complete equipment throughout all departments, includ- ing musical instrument, sheet music, small goods racks and showcases, etc. The main floor will be finished in walnut and the second floor in French grey.' Mr. Bitter states that condi- tions are particularly promising for a good Fall business and that his company anticipates con- tinued activity in the installation of equipment. INTRODUCES NEW TYPE LOUD SPEAKER Radio Specialties Apparatus Co. Places "Ex- cello” Loud Speaker on Market A new phonograph type loud speaker has re- cently been placed on the market by the Radio Specialties Apparatus Co., Upper Montclair, N. J., which is being merchandised under the trade name of "Excello.” This amplifier is de- signed with the idea of permitting the owner of a phonograph and radio set to combine the two, using the phonograph horn as the loud speaker. The device is attached to the tone arm of the talking machine and is finished in gold, silver and nickel plate to match the vari- ous tone arms. It is adjusted by the turning of a knob, thus making the music, both vocal and instrumental, loud or soft, as is desired. The Excello fits any type of tone arm either by simply attaching it to the tone arm or, in the case of certain old-style tone arms, various re- movable adapters are used, thus making a com- plete unit which may be changed at will. The Radio Specialties Apparatus Co. also manufactures the Excello horn type amplifier, which has all the adjustment features of the phonograph type and is light in weight. This amplifier is made in an artistic design, which makes it appropriate for use in the home. The horn type comes in three finishes—standard black, crystal black and mottled green. H. G. Thompson, president of the Radio Specialties Apparatus Co., states that these two types of instrument have met with approval in the talk- ing machine trade. CLIFFORD C O. IS CHARTERED Norwalk, Conn.. November 5.—Incorporation papers for a new music house here have just been filed under the name of the Clifford Jew- elry & Music Co., Inc Capital, $10,000. NEW COLUMBIA LABELS READY Distinctive Set of Labels Will Appear on All Columbia Records—Attractive Design With an Effective and Distinctive Display. Commencing with the January supplement as a unit and on all repressings of previously listed records starting at once, the Columbia Phono- graph Co. will use a new label that is distinctive and entirely different from the labels used in previous years. A reproduction of the label is shown herewith, but the black and white repro- duction hardly does justice to the attractive colorings that characterize the new series of labels. According to an announcement sent out by Geo. W. Hopkins, general sales manager of the language records made abroad. While the color for each classification is different than the other colors in the series, the general design for all of the labels is similar, with the word ■'Colum- bia” prominently displayed between two un- folded red, white and blue flags and the new Columbia trade-mark at the top. Columbia dealers who have received samples of the new labels are enthusiastic regarding their artistic design and their advertising value, as there is a minimum of type matter with a most effective layout. It is understood that coincident with the issuance of the new labels a new numbering system will also be announced PROGRESS ON NEW VICTOR PLANT Oakland. Cal., November 3.—Construction work The Artistic New Columbia Label company, the new labels will be classified as follows: gold label for a special list of sym- phony artists; silver label for the balance of symphony artists; bronze label to replace the present blue label, or 75-cent record; green label to replace the present .green label, repre- senting records in the foreign language catalog made in America, and the blue label for foreign on the Western plant of the Victor Talking Machine Co. started here a few days ago. and Architect William Knowles, of Oakland, plan? to have the structure completed by January 15 of next year. The new building, located at the foot of Seventy-eighth avenue, will have a front- age of 120 feet and a depth of 200 feet, being entirely of brick construction. The local factory will entail a cost of $130,000 for its erection and will employ about 200 people when operated F. B. JENKINS, J REVISITS NEW YORK F. B. Jenkins, Jr., manager of the wholesale Victor division of the J. W. Jenkins' Sons Music Co., was a visitor to New York recently after spending a few days at the Victor factory. Mr Jenkins spoke enthusiastically regarding busi- ness conditions in his territory, stating that the Victor dealers throughout the Middle West are apparently enjoying one of the most prosperous eras in recent years. Collect the interest on every instalment sale you make. Failure to charge interest mean* the loss of a considerable sum of money annu- ally. The Excello Phonograph Type Loud Speaker Made in both phonograph and horn design. Adjustable air gap and cushioned diaphragm so as to bring out the full tone and quality of both vocal and instrumental selections. Fits all tone arms perfectly by means of invisible adapters and height adjuster. Place your order C. O. D. or check in advance. If. after ten days. you are not satisfied with the Excello, and it is returned ■■ first-class condition, your money will be refunded. Liberal trade dis- The horn type loud speaker, light in weight, adjustable, in three finishes. Standard Black. Crystal Black and Mottled Green $30.00 le phonograph type icello loud speaker, nickel or gold-plate, match tone arm fin- $15.00 Radio Specialties Apparatus Co 357 North Fullerton Avenue \ Upper Montclair, N. J.