Cylinder Lists: Columbia Brown Wax, Columbia XP, Columbia 20th Century, and Indestructible (2000)

188 THE TALKING MACHINE WORLD September 15 , 192 ? Pathe Corp. Announces New Recording Process Eugene A. Widmann, President of Pathe Pho- nograph & Radio Corp., Describes New and Improved Process of Making Records Eugene A. Widmann, president of the Pathe Phonograph & Radio Corp., Brooklyn, N. Y. t has announced a new recording process for both oped the process to a point where we decided definitely to adopt it. The next records re- leased will be made using the new recording process. The process has been one of gradual development and is different from that em- ployed by any one else. I believe our records will be superior to any records that have ap- peared on the market heretofore. The new process makes it possible to record effects that have in the past been lost. The tone is truer and sweeter and is not purely a matter of The new Erla Circioid Five is the most advanced example of modern radio engineering Write at once for complete information and the remarkable Erla dealer franchise. Today we offer radio dealers the great- est radio proposition in America. It car- ries with it advantages found in no other franchise. A New Type Receiver The new Erla Circioid Five is a year in advance of its time. It offers 4 vital improvements. (1) Greater distance. (2) Finer Tone. (3) Greater Volume and (4) Sharper Selec- tivity. In appearance it surpasses receivers selling for $50 to $100 more. Immense Sales Possibilities Think of the sales volume possi- ble to the dealer who can sell this latest and most up-to-date re- ceiver complete for approximately $100. What other set can offer competition? Erla can do this because 95% of its parts, including cabinets, are manu- factured entirely within its own plants at only one profit. This gives dealers an adequate profit plus a far greater vol- ume. Gigantic Sales Plan The Erla franchise includes protection from price-cutting and other destructive practices. Erla representatives are backed by a gigantic advertising campaign reaching over 25,000,000 people. Thousands of names will be turned over to dealers in all parts of the country. The dealers who have seen it say that it is the greatest selling idea they have ever known. Write or wire today for complete information. You will receive details by return mail. This is the biggest, most profitable offer ever made to radio dealers. Act at once. ELECTRICAL RESEARCH LABORATORIES 2500 Cottage Grove Ave. Dept. 198 Chicago, III. The New Disc Records greater volume increased to a point where it becomes impractical for use in the home. "We have had under our observation and have experimented on this type of recording for over a period of two years. It is a well known fact that results obtained in reproduc- tion on the outside lines of the record have been better than those in the center, and it is for that reason that the small records put on the market years ago were not successful—be- cause too congested. It was recognized that if it were possible to have the original master A Year Ahead—Yet Sells Complete for Less than $ 100 President Widmann With Cylinder Record I’athe and Perfect records. This process, it is stated, is along entirely new lines and is the result of over a year's experimentation in the Pathe Laboratories in Brooklyn, and for some three years by noted acousticians in the Pathe Freres laboratories in Paris. France. The new process used is described as resulting from work in electrical and photo-electrical sound wave reproducing methods conducted by both the domestic and foreign organizations. In discussing the new process for The World, President Widmann stated: "We finally devel- stretched and method found by which these stretched lines could be condensed and trans- formed by a slow process a better and truer record would result. The Compagnie Generale des Machines Parlantes Pathe Freres, Paris, had developed this process. Our plan in recordinc is to use a huge cylinder wax record and after we have recorded a four-minute record w< transfer this to a flat record A sapphire is useii in cutting the cylinder and this is transposed to a lateral cut on the disc. It takes us an hour now to get into the original flat wax which for- merly took three minutes. It is a well-known fact that in photography the original objects are made large in order to get the detail and then are reduced down to the desired size. "The sixteen-inch record gives better results than the ten-inch records, and the ten-inch bet- ter than the three-inch, etc. By our method you get the result on a ten-inch record that might ordinarily be expected from one two or three times as large and with uniform results.” President Widmann is shown in the accom- panying photographs presenting specimens of cylinder and disc recordings in which the new process has been used. “Domin-Aire” Radio An- nounced by MacLaren Co. New Model Operates Directly From AC or DC Electric Current—Dealer Protection Is Feature of Company's Distribution Plan The MacLaren Mfg. Co. 26-28 Park place, New York City, has just announced a new radio receiver, known as the "Domin-Aire," "Domin-Aire" Radio which operates directly from AC or DC elec- tric current without batteries or eliminators The product is sold completely equipped with selected tube tested for perfect reception. The product will receive short wave length down to 150 meters and will tune out high powered sta- tions. It is self-encased, including loud speaker in an attractive cabinet that lends itself to home atmosphere. The manufacturers have been developing the "Domin-Aire" for the past two seasons, having placed hundreds of them in homes during the experimental period for the purpose of locat- ing any weaknesses and bringing the product up to perfection. The merchandising plan upon which the "Domin-Aire” is distributed is one calling for the highest business standards upon lines that will particularly appeal to the talking machine dealer. "Domin-Aire" will be sold only by authorized dealers, with several protective- clauses in the contract that should meet with widespread approval. There will be a system of registered ownership which protects cu«- tomers after the sale is made and builds good- will for the store. “Domin-Aire" engineers and technicians will follow the completed sale and assure satisfaction to owners. The product manufactured by the MacLaren Mfg. Co is marketed through Thornell-Mac- Laren Associates, exclusive factory representa- tives. 26-28 Park place. New York City Opens Fine Store H. I. Hanley recently opened an attractive music store at 51 Eighth street, South, Minne- apolis, Minn., handling a complete line of musi- cal instruments.