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104 THE TALKING MACHINE WORLD June, 1927 Metropolitan Trade Attractive Window Displays a Feature of Gimbel Store A rno-t attractive display of portable talking machines graced a large show window of the music store of Gimbel Bros, during the past month and was successful in stimulating sales. \mnng the portable instruments featured in the display were Carryolas and Sonoras. The rc«orcl department of this store was recently transferred from the basement floor to the main floor and William Schneider, manager of the department, states that the change resulted in an immediate increase of record sales. Another d:»play which attracted crowds to this store was that the Heinat'onc. a six-lube radio receiver lor automobiles. A. I. Ross in New Home The A. I Ross Music Stores recently moved the -tore formerly located at 333 Steinway ave- nue. Astoria, 1- I., to 456 Stcinway. the new building of the Ross organization. The new K"-s Store is directly opposite the Astoria Theatre. The formal opening of the new quar- 11 r> was held on Saturday, May 14, and the hundreds of patrons who attended were enter- tained by a galaxy of record and radio artists. \ full line of Orthophonic Victrolas, records and radio sets is carried. Masterworks Sales Increase \ greatly increased demand for talking ma- chine- during the latter part of last month was uported by Marconi Bros., Columbia and Vic- tor dealers, at 126 East Fifty-ninth street. Pay- ing tribute to the success of the Beethoven Week activities of the Columbia Phonograph Co., this store stated that the sale of Columbia Ma-terworks recordings had increased about 90 per cent during the month following the ob- servance of Reethoven Week. Loeser Co. Reports Increase \ K. Filante. manager of the talking machine and radio departments of Fred Loeser & Co. department -tore. Brooklyn N. Y'., reports a satisfactory business for the past month, con- siderably in advance of last year. The demand tor radio receivers was heaviest, with the At- water Kent. Fada, Stromberg-Carlson and RCA -ets all selling well. A clearance sale of talking machines was most successful. Kellogg Radio Sales Good The liolev-Olivcr Co.. New Y'ork. sales agent for the Kellogg Switchboard & Supply Co., re- port- a satisfactory demand for the Kellogg line •i radio receivers. This firm has lined up about 2>«i of the most prominent retail radio stores throughout the territory as Kellogg representa- :ivc». and practically every dealer has been fea- turing the line through newspaper advertise- ment- and window displays. J. Modell & Go. Busy I Modell S: Co., occupying the store at 10 Fourth avenue. Brooklyn, X. Y'., formerly used by Gibbons & Owens. Victor dealers, report a brisk radio business in the many radio lines carried This store recently added a line of portable talking machines, and due to its loca- tion opposite the Long Island depot, has started a camera, film developing and printing depart- ment whirh is bringing in steady profits. Walthal Opens New Stores The Walthal Electric Co., Inc., operating a chain of retail radio stores throughout the metropolitan section, recently added two new outlets to its organization. 1 lie first of the new stores is located at 987 Southern Boulevard, the Bronx, and the other at 7 North Broadway, Yonkers, N. V. Among the products carried at the Walthal stores are included those of the Victor Co., Radio Corp. of America, Stromberg- Carlson Tel. Mfg. Co.. Fada. Atwater Kent Mfg. Co. and the Kellogg Switchboard & Sup- ply Co. A vigorous drive is planned. Newark Jobber Adds Philco The National Light & Electric Co., Newark. N. J., has added the Philco line of storage bat- teries and power units to the merchandise which it distributes throughout the northern New Jersey territory. This company also placed on the market within the past two weeks a new stand for the new 100-A Radiola speaker. This stand is of wrought iron and finished to match the speaker. Filmo Cameras in Demand A. F. Cotton, in charge of the Eastern head- quarters of the Bell & Howell Co., maker of Filmo motion picture cameras, states that busi- ness is most satisfactory, and that the upward trend in business which makes its appearance during the month of May arrived on schedule and dealers throughout the territory find a con- sistent demand for the product. The outlook for a big Summer business is bright. Celebrates Anniversary The Chambers Music Co., 77 Chambers street, celebrated its tenth anniversary last month and featured special offerings in radio and talking machine equipment during the celebration. The demand at this store inclines more heavily to- ward talking machines and records at the pres- ent time. V. C. Rottkamp in New Post V. C. Rottkamp recently joined the sales staff of the New York wholesale division of the Columbia Phonograph Co., covering the New Jersey territory. Mr. Rottkamp was formerly connected with the Gennett division of the Starr Piano Co. To Distribute Bosch Line The Wholesale Radio Equipment Co., 113 Leonard street, has added the complete line of Bosch products to the merchandise which it distributes throughout the metropolitan terri- tory. Erecting New Building Ludwig Baumann & Co., operating a chain of furniture and music stores throughout tn* metropolitan district, have started work on the erection of a ten-story building at the corner ot Hoyt and Livingston streets, Brooklyn, N. Y. Incorporation The Hub Music House, New York, was re- cently incorporated at Albany to deal in talk- ing machines and other musical instruments, with a capital stock of $10,000. Activities Aeolian Brooklyn Branch Moves to New Building The Brooklyn branch of the Aeolian Co. i- now occupying the main floor and basement m the six-story building which it leased for a long term recently. This new location is admirably situated, and Robert S. McCarthy, manager, hopes to be able to move the rest of the de- partments now being operated at 11 Flatbusli avenue to the Lafayette avenue and Flatbush avenue location in the near future. He report- both radio and Brunswick Panatropc and phono- graph sales in satisfactory condition. Sells 600 Album Sets The New Y'ork Band Instrument Co.. East Fourteenth street, reports that business for the past month is considerably ahead of the same period of last year, due largely to the excellent volume of records of the better type. Since the observance of Beethoven Week the latter part of March this establishment has sold ap- proximately 600 album sets of orchestra re- cordings, principally the Columbia Masterworks albums. Portables are also in popular demand a: this store. T. W. Barnhill to Go Abroad T. W. Barnhill, president of the Penn Phono graph Co., of Philadelphia. Pa., will sail for a well-earned vacation in Europe on June 24. Mr Barnhill will be accompanied by Mrs. Barnhill and his daughter. Miss Margaret Barnhill. They will tour the British Isles and France, after which Mr. Barnhill will return, leaving Mr- Barnhill and daughter to continue through to Berlin, Czechoslovakia and the Mediterranean ports. Majestic “B” Sales Increase Herbert E. Young. Eastern district representa live of the Grunow-Grigsbv-Hinds Co., maker of Majestic "B” eliminators, reports that salc- for May were far in advance of those made dur- ing April. Mr. Y'oung and a large delegation of Majestic jobbers and dealers arc attending the R M. A show in Chicago. High-Priced Units Selling The talking machine and radio department' of L. Bamberger & Co.. Newark, N. J., report a demand for the higher-priced radio units. The Victor Electrola is also in favor with the buy- ing public, inasmuch as the reproducing system of this unit can be used for radio amplification In Bankruptcy A voluntary petition in bankruptcy was re- cently filed by Samuel E. Markovitz. 225 Rocb- ling street, Brooklyn, N. Y'., who dealt in radio receivers, talking machines and other musical instruments. Liabilities were li>tcd at $11,834.34 and assets at $5,825.44 Marx Brother Buys Victrola William M. Ross, manager of the A. 1 Ros.- Music Stores. Astoria, L. 1., recently -"Id a $l.t*'0 Orthophonic Victrola to Julius H. Mars. • if the famous Marx brothers. Milton Auster, formerly connected with the Webcr-Rance Corp., has joined the sales staff of the Sanford M. Bookec organization, 221 Fulton street. New York City.