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4 mcintosh battery and optical co., Chicago, ill., u. s. a. A PROFITABLE BUSINESS. T HE question of profit in a well managed Stereopticon Exhibition is one which admits of but one answer. This form of entertain- ment is exceedingly popular among all classes, and when the proper means are employed to bring it before the public cannot fail to be highly remunerative. The outlay required to secure a first-class outfit is less than for any other businesss which pays so well. About fifty views are sufficient for an evening’s exhibition. If a greater number is used less effort will be required on the part of the lecturer. There is no difficulty in learning to work an apparatus; any one of ordinary intelligence can learn from the printed directions how to manage an Exhibition successfully. It is not even necessary that a man prepare his own programme or lecture; if he is inexperienced in such work he can obtain illustrated lectures in print all ready to read in connection with the views presented. No heavy labor is demanded, so that persons in delicate health have often succeeded in carrying on the business successfully. It offers an excellent method of paying expenses of travel to such as are compelled to seek change of climate without the necessary means to do so, and at the same time affords light and pleasing employment, which is frequently of no less advan- tage to the health seeker than the change of location. In almost every locality there is an opening for a man to do a large business in giving exhibitions to Sunday Schools, Academies, Lyceums, Public Audiences, Families, etc. These are usually conducted on shares when given in churches, and almost everywhere halls can be rented for a percentage of the receipts. The running expenses are very light and the profit large when well advertised. We are at all times ready to give suggestions or information to those about to engage in this business, and those who can find it con- venient to call at our place of business will be shown, in detail, the method of running an exhibition. We have the only showroom in the West where the Stereopticon may be seen at work at any time during business hours.