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THE MOVING PICTURE WORLD. Publishers' Note. $7 Published Every Saturday. The World Photographic Publishing Company, 361 Broadway, Hew VerB. Vol. 1., APRIL 6th. No. 5. SUBSCRIPTION PRICE : Two dollars a year In advance. Postage free to all subscribers in the United States, Canada. Mexico. Hawaii. Porto Rico and the Phillipine Islands. Three dollars per year, in FOREIGN SUBSCRIPTIONS: advance, postpaid. TO PREVENT loss or delay of mail, all communications should be addressed to P. O. Box 450, New York City. ADVERTISING RATES: Whole Page . . . .' • *50.oo Half Page . . . ... . 25.00 Quarter Page 12.50 , Single Column (next reading matter) . . 20.00 One-Eighth Page ..... 6.25 One-Sixteenth Page ..... 3.25 1 One-Thirty-second Page .... 2.00 MISCELLANEOUS ADVERTISEMENTS will be accepted at the following rates: SALE OR EXCHANGE, Private, per line 10c; minimum. 50c. per issue. Dealers or Manufacturers, 15c. per line; minimum. $1.00 per issue. HELP WANTED: 10c. a line; minimum. 25c. EMPLOYMENT WANTED : (Operators only) No Charge. TO ADVERTISERS: The MOVING PICTURE WORLD goes to press Friday morning of each week. No advertisements can be inserted and no changes can be made in standing ads unless the copy reaches us by noon Thursday. Please remit by express money order, check, P. O. order or reg. istered letter. Ail cash enclosed with letter is at the risk of sender. EUROPEAN AGENTS: INTERNATIONAL NEWS COMPANY Breams Building, Chancery Lane, London, E- C. The Moving Picture World and View Photog- rapher is an independent weekly paper published by the World Photographic Publishing Company, of New York City, under the editorship of A. H. Saunders and dedi- cated to all interested in animated photography and its projection, lanternists and slide makers, vocalists and song slides, lecturers and travel stories. The amateur and professional alike will find a fund of useful informa- tion in its pages. It is the intention of the publishers to give all the latest information procurable, here and abroad. A special feature will lie the monthly English and French letters, showing what progress is being made in arumatography. No item of interest to the profession at large will be-excluded-from its pages, which will be open to all alike who have any information or news to communicate. It will be their aim to make it your guide, philosopher, and friend when you are in doubt, or when you wish to buy a lantern, projection machine, or any of the numerous accessories appertaining thereto. Correspondence. —All letters for information must be accompanied with the writer's name and address, not nec- essarily for publication, and will be answered in columns devoted to that purpose. The editor's practical experience of twenty years is at all times available for the use of its readers. As an advertising medium it is unique. It will bring in direct contact vendors and users of cinematograph and lantern apparatus and supplies. Price, Two Dollars per annum, post free in the United States, Canada, Mexico, Hawaii, Porto Rico, and the Philippine Islands. Foreign subscriptions, Three Dollars (12s. 6d.) per annum. SUBSCRIPTION FORM. Enclosed please find $ , for which send me THE MOVING PICTURE WORLD, for twelve months, post free, commencing. Name Address .... * State Date 190... NOTF Any one sending us a new yearly subscription • ^ * within the next ten days, and who returns this coupon, will receive by mail a spring-actuated, double-bladed pocket knife of the. finest. tool steel, which cannot be obtained elsewhere for less than one dollar.