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THE MOVING PICTURE WORLD 151 IS THE Film Rental Department of the Optical Company This service is at present established in six cities of the United States and at one point in Canada. « It is prepared to accept rental orders at reasonable prices, based upon the quality of service required. Our six Rental Film delivery Stations are located at the following points: DES MOINES, IOWA. In charge of Mr. A. Gist. DENVER, COLO. In charge of Mr. Gbas. Snodgrass. SEATTLE, WASH. In charge of Mr. Geo. Endert. MONTREAL, CAN. Temporarily managed by our Mr. Frank Busby. CHICAGO, ILL. HOME OFFICE 52 State Street. NEW YORK, N. T. 662 Sixth Avenue. In charge of Mr. Edward Davis. INDIANAPOLIS, IND. Terminal Building. In charge of Mr. Fred Lines. Our new subjects in films are placed upon the market simultaneously at these points. These rental Delivery Stations receive equal treatment in the matter of new film supplies, ac- cording to volume of business. The main office at Chicago offers no inducements which the other offices cannot equal. While not yet prepared definitely to commit ourselves to such a policy, we may agree on and after March 2,1908, to rent to only one customer in any city of 20,000 inhabitants or less, giving such advantages as we may have to offer to one exhibitor only in that city. But it is understood that this will apply to rentals only and in no way interfere with outright sales, as buying customers receive prints as soon as our Rental Bureaus. APPROXIMATE SCALE: OF PRICES subject to change according to special local conditions and requirements. FIRST RUMS OR QUICK DELIVERIES It is generally recognized in the film rental trade that so-called "first run" orders are unprofit- able. We are, however, prepared to accept orders at each of our offices, involving the delivery of any number of new subjects up to 9 reels weekly. APPROXIMATE PRICE ABSOLUTELY NEW FILMS AND NEW SUBJECTS ON FIRST DELIVERY DAY, $25 PER REEL EACH CHANGE. Daily change service of new subjects in the cities of Chicago and New York, owing to the rapidity with which deliveries and exchanges can be made, will be furnished at cheaper prices. KOSMIK REGULAR SERVICE, fair quality films in good condition, not new, three changes weekly, one reel each, $20. Song slides charged extra. Customers are required to pay express charges both ways. i I 1 Licensee under ft the Biograph Patents. All purchasers and users of our films will be protected by the American Mutoscope & Biograph Company. NEW YORK, 662 Sixth Avenue. Seattle, Mehlhorn Building. CHICAGO, 52 State Street. Indianapolis,' Traction Building. Denver, Boston Building. MONTREAL, La Patrie Building. Des Moines, Commercial Building. C^C^C^^t^C^C^C^D^C^E^^