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The Great Artist Contest But One More Month, and the Battle of the Ballots Will Have Ended The Unparalleled Struggle Is Attracting Worldwide Attention AN "Idea"— what an uppish little imp it is, ready to spring up like a "Jack-in-the-Box" when the lid is unhooked! One morning a certain editor woke up with such an "Idea" that up he sprang into a right angle. "By George!" he exclaimed (you see, he was a nice Moving Picture editor, and so even in moments of excitement expressed himself in terms which the National Board of Censor- ship would pass), "the public would like to do its own thinking, instead of having the professional critics think for it." He felt sure that the public was just full of critical ideas about the artistic worth of the actors and actresses—that all it needed was an opportunity to express itself. Against arguments, he trusted to the thinking power of the Moving Picture audi- ences. So off he pulled the lid from the box of the public's ideas, and the skeptic peeked in to see if there were any ideas in the box except "I like this actor because he has such beauti- ful brown eyes." Lo! out of the box jumped a million lively "Jacks" and hit the skeptic in the face—served him right, too. The editor, who had understood, is trying now to be good and not to crow "I told you so." But even he has been amazed at the intellectual judgment that seems to be backing up the votes. It really takes the same sort of judgment that it does to choose a wife. Short-sighted indeed is the young man who is led into his spring court- ing by looks alone, and who gives no heed to the real character and mind 121 underlying the big, blue eyes and pretty, red lips. In truth, Darby must live with Joan long after he has lost the excitement of possessing a "new toy." Then, forsooth, he wants interesting thoughts to come thru those pretty, red lips. A like problem comes up to every voter in this contest. How pretty the heroine is in the play being enacted on the screen! But stop—can he see this pretty little rosebud playing the part of Tess of the D 'Urbervilles, or of Becky Sharp ? Isn't he mixing up her eyes with her acting ? As he asks himself this question, he is becoming a critic—for the critic is the man who thinks with his head, and not just with his heart. He is now experiencing the joy of intro- ducing science into his pleasures. Science is what raises baseball above a game of ball in the back lot; it is what makes the mentality of an elec- trician more interesting than that of the man who digs the ditch for the electric cable. For the critical voters, it will be the same theater that they have always attended; but now they will bring to it the added joy of criticism. It is the same checker-board; but now they can play the intellectual game of chess, and not just checkers. The last coupon will appear in the August number (on sale July 15th), but you have until August 20th to get in your votes. That date is abso- lutely "last call for breakfast," and all late-comers will just have to go hungry. The result of the contest will be announced in the October issue of the magazine.