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PHONOGRAPH AXEL B. JOHNSON , Managing Editor Published by THE PHONOGRAPH PUBLISHING CO., Inc. General Offices and Studio: 64 Hyde Par\ Avenue, Boston, Mass. Telephone Jamaica 5054 Cable Address: “Phono” All communications should be addressed to the Managing Editor at the Studio, 64 Hyde Park Ave., Boston, Mass. All unsolicited contributions must be accompanied by a self-addressed, stamped en- velope. THE PHONOGRAPH MONTHLY REVIEW appears on the twenty-eighth of each month. All material is fully protected by copy- right and may be reproduced only by permission. All checks and money orders should be made out to THE PHONO- GRAPH PUBLISHING CO., Inc. Yearly subscription price $4.00 in the United States and $5.00 in Canada and other foreign countries, postage prepaid. Single copies 35 cents. Advertising rates upon application. All advertisements for the MART COLUMN must be accompanied by remittances in full; for rates see under MART COLUMN. Subscription and advertising agents given liberal commission. Write for particulars. Editorial As the flood of requests from music dealers and record shops to carry the magazine for sale continues in undiminished growth, we must repeat again that at the present, the proper facilities to handle such sales are not available, and we can supply The Phonograph Monthly Review only by direct subscription to this office. However, we well realize that we are not fulfilling our true mission or realizing our otvn potentialities until we have made the publication available for pur- chase in at least one or two leading music or phonograph shops in every city in the country. Consequently, plans are now being made and steps will shortly be taken to establish a circula- tion department, entirely divorced from the editorial, to make possible an adequate circulation of the magazine in reliable and live music shops by the coming fall. Recommendations from readers of such shops in their community will be appreciated. (It has been proved that general newsstand sale is by no means as effective and it will not be attempted.) Interest was never at a higher pitch and every day we receive subscriptions accompanied by notes like this, “I just came across the magazine today; why didn’t someone tell me it was out be- fore?” For example, from Baltimore, Maryland, we have had four subscriptions in the last week, all to begin with volume one, number one, and all the result of enthusiasts happening upon a copy of the magazine. We have every reason to believe there are fifty thousand people who will want The Phonograph Monthly Review once they have seen its pages. Present progress has been almost entirely the result of word of mouth advertising and no mat- ter what circulation developments are made, we trust the time ivill never come when our readers and friends will not be our most generous advertisers. We want the magazine to be a matter of pride to them and hope always to keep it so. See last pag,e for Table of Contents Copyright, 1927, by the Phonograph Publishing Company, Inc.