Phonograph Monthly Review, Vol. 1, No. 5 (1927-02)
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Before buying any musical instrument or radio «•* hear the Brunswick Panatrope T HE Brunswick Panatrope marks an epoch in the music- life of the world. It is the FIRST purely electrical reproducing mu- sical instrument. Electrical reproduction of music means music as it really is. True to life—a musical photograph! Press enthusiastic So overwhelmingly beyond any- thing the world has known is the music of the Brunswick Panatrope that the first demonstration of this instrument in New York City was the news of the day in the papers the following morning. Critics and laymen agreed that here was by all odds the most re- markable reproducing musical instrument they had ever heard. The Brunswick Pana- trope brings you not only the music of the new electrical records, but that of radio as well. It is obtainable either alone or com- bined in one beautiful cabinet with the Ra- diola Super-heterodyne. The Panatrope may also be used as the loud-speaker unit for your radio, with mu- sical results equally as superior. This remarkable instrument operates entirely from the light socket; no batteries or outside wires needed. Until you hear the Brunswick Pana- trope you cannot realize the difference between its music and reproduced music as you have known it. It is good judg- ment to refrain from buying anything in the field of music or radio until you have heard and seen this remarkable we believe this instrument rep- resents a very great advance over anything in existence, except the Panatrope. It does not utilize the electrical equipment of the Panatrope, and its prices are lower, ranging from only $115 to $300 (slightly higher west of Rockies). Before you buy any music reproducing instrument of any kind, or radio, hear the Brunswick Panatrope, the Brunswick Pana- trope & Radiola, and Bruns- wick’s new musical instrument as yet unnamed. Brunswick dealers will gladly demonstrate these instruments. If there is no Brunswick store near you, write us. Brunswic\ Records by the new “ Light'Ray ” electrical method (music by photography) are now on sale every Thursday Outstanding evidences of the superiority of Light-Ray Recording will be found in these records, available at any Brunswick store: No. 50077 Carmen Chanson Boheme Samson et Dahlila. (Mon coeur s’ouvre a ta voix) Contralto in French . Sung by Sigrid Onegin No. 50074 Midsummer Night’s Dream Scherzo and Nocturne Played by New York Philharmonic Orchestra No. 50070 Liebestraum Fantasie Impromptu Played by Leopold Godowsky No. 50066 Ave Maria On Wings of Song Violin Solo By Albert Spaulding “Brunswick Records Play on All Phonographs” The Brunswick Panatrope & Radiola, Model 48-C. Equipped with either 6- or 8-tube Radiola Super-heterodyne. Finished in walnut. Prices range from $350 to $1250 (slightly higher west of Rockies). invention. Otherwise what you buy today, no matter how wonderful it may seem, may fall obsolete tomorrow before this amazing instrument. Another triumph Brunswick has also developed another musical instrument, as yet unnamed, for bringing out the music of the new records. In tone quality and its ability to reproduce the entire musical scale, ZJartmMvkk Panatropes * R adiolas * Records *—Joint achievement of Radio Corporation of America General Electric Company Westing-house Electric & Manufacturing Compa?iy The Brunswick-Balke- Collender Company The new electrical reproducing instrument which brings you the music of the new electrical records, and radio, with a beauty you have never known before THE BRUNSWICK-BALKE-COLLENDER CO., GENERAL OFFICES: 623 SOUTH WABASH AVENUE, CHICAGO