Phonograph Monthly Review, Vol. 1, No. 7 (1927-04)

The Phonograph Monthly Review 289 AXEL B. JOHNSON, Managing Editor Published by THE PHONOGRAPH PUBLISHING CO., Inc. General Offices and Studio: 64 Hyde Park Avenue, Boston, Mass. Telephone, Jamaica 5054 Cable Address: “Phono” All communications should he add essed to the Managing Editor at the Studio, 64 Hyde Park Ave., Boston, Mass. All unsolicited contributions must be accompanied by a self-addressed, stamped en- velope. THE PHONOGRAPH MONTHLY REVIEW appears on the twenty-eighth of each month. All material is fully protected by copy- right and may be reproduced only by permission. All checks and money orders should be made out to THE PHONO- GRAPH PUBLISHING CO., Inc. Yearly subscription price $4.00 in the United States and $5.00 in Canada and other foreign countries, postage prepaid. Single copies 35 cents. Advertising rates upon application. All advertisements for the MART COLUMN must be accompanied by remittances in full; for rates see under MART COLUMN. Subscription and advertising agents given liberal commission. Write for particulars. Editorial As our readers undoubtedly noticed in the last issue, I have been obliged to take charge of a personal revision of our subscription lists. The Milk Street business office has been a source of confusion from the very start of the maga- zine, due to the lack of centralization and to the difficulty of securing reliable help in that department. All departments are now centralized at the 64 Hyde Park Avenue address and are completely reorganized on an efficient bas : s, making it possible for all affairs of the Phonograph Publishing Company, Inc., to rup smoothly. Thanks are due to those whose prompt replies to the announcement made last month have made it possible to correctly revise our records. At the beginning of our existence a number of our friends in the music-phonograph world were given complimen- tary copies of each issue of the magazine and free sample copies were sent to all inquirers. With the .rerrganization of the circulation it has become necessary to discontinue this “free list” entirely with the sole exception of exchange copies. The cost of publication and our desire to present new and important features to our readers makes it obligatory for us to take this step and we trust that our friends who have received free copies in the past will realize the impossibility of further continuance of this policy. In the future every copy of the magazine that goes out must be paid for, and we shall bend all our energies to the task of making each issue worth double and triple its actual cost. Another important innovation is the discontinuance of the practice of sending copies to news dealers, bookstores, etc., on a returnable basis, despite the steady increase in such newsstand sales. Last month over 1400 copies that went out were unaccounted for; the previous month we saw no return from nearly 4000 copies. For a mazagine of the nature of this one, regular yearly subscriptions have proved the most satisfactory, as the many enthusiasts who have bought single copies have proved by immediately sending in their subscription order, nearly always to begin with Volume One, Number One. Jt is to be hoped that our regular subscribers and the many friends who have been so liberal in their appreciation of our efforts in the splendid letters they have sent in will do their bit to help us make this venture not alone an artistic, but a financial success. Neither my associates nor myself are publishing this magazine for mercenary reasons, but prnters’ bills, other expenditures, and necessary living salaries must of course be met. Moreover, a financial success will enable us to increase the value of our work by adding new and helpful features. It is our earnest aim to make The Phonograph Monthly Review a real bond between the many music lovers and enthusiasts scattered not only over this country but the world and to give them a real organ of expression, and to be of interest, enjoyment, and real value to them. To achieve such an aim we are making the drastic changes men- tioned above and shall adhere to them strictly. Renewed thanks and appreciation are gratefully given to the man}' who have given us such generous support and encouragement in the past. To meet the test of their approval is the most worthy honor to which we aspire. See last pag,e for Table of Contents Copyright, 1927, by the Phonograph Publishing Company, Inc.