Phonograph Monthly Review, Vol. 2, No. 2 (1927-11)

Record Details:

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Model 810 ( closed ) Model 710 ( closed) The New Viva-tonal Columbia B EFORE buying another phonograph, hear the Viva-Tonal Columbia, the successor to the phonograph, the latest musical creation of the Columbia Phonograph Company. Four sues, seven models; some in mahogany, some in walnut. “Like Life Itself ! 11 is the judgment of music critics and music lovers who have heard this remarkable instrument. Hear it, and judge for yourself. Hear the selections of your own choosing. Many of the world's famous operatic artists, concert singers, radio stars, and dance orchestras record exclusively for Columbia. COLUMBIA process RECORDS Model 611 ( closed ) Prices models m $300 sues Columbia New Process Records are recorded the new way — ELECTRICALLY. By this method, Columbia New Process Records, Viva Tonal Re' cording, capture all notes as they are created. The beauty, the brilliance, the clarity, the volume, all are recorded, tone perfect. The marvelously smooth sun face of the record, made pos- sible by the Columbia New Process, has eliminated the last vestige of needle noise, of sun face sound. There is left noth' ing but the music—all the music. Like Life Itself Columbia Phonograph Company, 1819 Broadway, New York City HEAR ITS LIVING TONE