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THE PHONOGRAM of the Papers of the Land. The Press Clipping Bureau which had contracted with George to make Excerpts from the newspapers at the flat rate of five a month, found itself overwhelmed; for George didn't let on that he was a Dark Horse. His Private Secretary filled Tome after Tomt with Clippings. The Fire Fighters were sent to Paris on a Special—another Cable and another Raft of Excerpts. According to George’s story, they captured the Exposition. There were 10,000 Firemen from all over the World; from Turks to Pategonians; but the Western Fire Chief lifted the Cup in spite of them all—another Cable to the New York Dailies and another flood of clippings from All Over The Land. When they returned via London, George hired the Crystal Palace for a week and gave Exhibitions to the Lunnoners—another Cable to the Home Country (show ing how the Hall Of Fame idea was still working). Then he allowed the Moving Picture People to photograph his Troupe; with result that all the Theatres in England and the Continent made nightly Showings of the Great Western Fire Chief’s Company of Fire-Cracks. By the time Sailing Day tame, the Aggregation was obliged to come over to New York in Two Sections on different steamers; and at last accounts George was speculating if the western Town would be large enough to hold them when they reached Home. Moral. —When you have an Idea, push it along. Great Lakes From Little Springlets Grow. Publicity is Easy if you Know How.