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94 Photoplay Magazink — Advertising Section A Christmas GIFT Twelve Times /"~7" HERE are several L I reasons why a sub- -1. scription to Photoplay Magazine is such an ideal Christmas gift. Not only does it continue its presence month after month—long after the holly and mistletoe are forgotten—but its wel- come is absolute. You know it will please the recipient. C In these days when every- one is interested in motion pictures, the gift of a maga- zine that reveals the inside of the art and industry— every month —is assured the keen- est welcome. Photoplay has the brightest personality stories, the most appealing illustrations and the most reliable information about the stars and their pictures. To enable you to send this gift subscription in a correct and most attractive wav, an artis- tic Christmas Card has been provided, stating that Photo- play Magazine will be sent for whatever period you desire. YournameandChristmasgreet- ings will appear on this card, which will be sent either to you or to the recipient of the gift. When you return coupon, attach a Postal or Express money order or a Check. Hetter hurry. PHOTOPLAY MAGAZINE Dept. 1-A, 350 N. Clark St. CHICAGO, ILL. Christmas Subscription COUPON Year, $2.50. Six months, $1.25. Canada, $3.00 per year. Foreign Countries, $3.50 per year. Photoplay Magazine, Dept. 1-A, 366 N. Clark St., Chicago. 111. Gentlemen: —Enclosed find $. for. 'I'-riKth of n>]h»i<riptixn> Send to —Name. Address . From —Name. Address. Plays and Players (Continued) You Have seen stars and stage-hand's, executives and extras but do you know the men behind the camera? George Fttzmaurice. Penrhyn Stanlaws. artistic adviser; Harry Jacquillard. assistant director; George Hinners and Harry Ehrlich, to say nothing o£ Scotti. the Airedale actor, and Jeff, his canine side-kick. VIOLA DANA has openly declared that she is going in strong for the simple life. After putting the "X" in excitement around Hollywood for some little time, be- sides being the brightest light in the bright lights around Los Angeles, Viola has an- nounced her intention of settling down— more or less. With her sister Shirley and Shirley's husband Bernard Durning, Vi has taken a beautiful home in Beverly Hills for the winter. Swimming pool, dance-hall—all very complete. HEZI TATE, recently appointed assistant director to C. B. de Mille, spent a couple of leisure hours the other evening figuring out the lobby display for the new Moving Picture People's Church in Holly- wood. He decided to have the name over the building in five foot letters, illuminated, and three sheets on each side, done in nice bright colors, with such announcements as "Hymn I—Onward Christian Soldiers (not a war song)" and life size pictures in the foyer of the pastor and the choir, in action. "It's a great idea," said Bebe Daniels sympathetically, "but aren't you afraid somebody will think you sacrilegious?" "Sacrilegious?" demanded the justly in- dignant Hezi, "Gee, the idea is to fill up the house, ain't it? Don't do any good to play- to empty benches, if you do get vour scenario out of the Bible." SAMUEL GOLDWYN is again the head of the company which bears his name. There have been considerable financial complications in the inside affairs of Goldwyn since Wall Street interests came in. Goldwyn, backed by new capital, is said to have routed the Du Pont people by asking them, at a di- rectors' meeting at which he suddenly ap- peared, to contribute a sum equal to that which he was prepared to supply. The Du Ponts, not having any great enthusiasm over their investment, declined. Frank J. Godsol is still chairman of the board of directors of Goldwyn and executive head of the cor- poration. IT'S all right to "hitch your wagon to a star," but it isn't necessary to take your hands off the steering wheel. One young actor, who in spite of marked ability hasn't done much of late, recently played a lead with a daring young woman star—and a wedding followed shortly. The young man evidenced all sorts of intentions to live up to his wife—but the following story, told me by his director, makes one suspect that the altitude may have gone to his head. He has been cast to play the lead again with his wife. The production—a crook story with some melodramatic spots—reached a scene that called for the young hero to get all mussed up. "Now," said the director, "There won't be a rag left of your suit. So tell me what it's worth to you, and I'll give you an order for it." Friend husband admitted that the suit was two years old, that he paid eighty dollars for it then, and had worn it quite a bit. "Fifty dollars?" said the director. "Sure." But the morning of shooting, with two hundred extra people on the lot, ready to work, and four cameras set up, Husband changed his mind. He wanted one hundred and fifty bucks before he would step before the ramera. Arguments failed. There was nothing to do but give him the money. He got it. But it's a cheap price for the things he thereby lost. We'll say it is. COLLEEN MOORE, who has been loaned to King Yidor for his new feature, "The Sky Pilot," has been on location with the Vidor company in the wilds of Canada. "I like my cows and chickens in the back yard," Colleen wrote. "I guess I'm no prairie flower. I must be an asphalt tiger- rose. And I'm so afraid of snakes, and bugs, and spiders, I'm doing a regular Ter- ence-MacSwincy. As a wild mountain girl, I'm a glittering failure. Not even for pub- licity will I talk about the grand, free life of the mountains. That's out!" r.ycry •dvcrtlranent in I'IIiiThIT.ay MAGAZINE la nuaraMwd.