Photoplay Magazine, January 1921 (anuary 1921)

I 12 Photoplay Magazine — Advertising Section i Jgyssiw on) N3IJV \Sendfor ICATALOG Our Catalog has 129 illustrated pages of Diamond Rings. Diamond La Vallieres, Diamond Ear Screws. Diamond Scarf Pins, Watchea, Wrist Watches, Brace- lets, Brooches, Bar Pins, Chains, Pearl Beads, Silver- ware; also our wonderfully showy assembled Solitaire Diamond Clusters. Whatever you select will be sent, all shipping charges prepaid. You ••• and »um> in* the Brtldo right In your own hands. Diamond Rings For Holiday Gifts Stilt Cued in Handioaie Rial Box. Read; far P r negation W We offer exceptional values In these Diamond Ring*.. Solitaires and Clustora, latest popular plain and fancy engraved mountings. The Diamonds are magnificent gems, set in White, Green or Yellow . Solid Gold. For full description, see Catalog. Priced at I $85, $125, $150, $20(>, $250 IS? f PRCF1IT TTDUC on purchases of $5 or over, UnUII I ICnnld one-fifth down, balance in eight equal amounts, payable monthly. Send for Catalog, make selections, and have as many articles as you wish charged in ono account. To the Cash Buyer: While our prices are lower than the cash prices of other concerns, we make a discount of eight per cent for cash in full in advance Or on delivery. Liberty Bonds Accepted. LOFTIS BROS. & CO. THE NATIONAL CREDIT JEWELERS Oapt. H502 108 N. Stata St., CHICAGO, ILL. dTQBES /A? LEADING CITIES PEZZO'S Hair-Dress" Makes stubborn hair easy to comb, neat and attractive Mia, Bony Parker Jay Dillon Featured in Jack Norworth'B "Odds and Ends** Adopted by-Screen-Stage-Society Because Hair-Press will makethe most stubborn hair stay the way you comb it and retain a smooth, dressy appearance the en* tire evening. With Hair-Dress you can comb your hair any fashionable style—straight hack—any way you want it. Hair* Dre?s will also give to your hair that beautiful lustre so much in vosrue with men and women of the stage, the screen and society. Is harmless and acts as an excellent tonic. Send for Trial Jar ?$£%. t n5%& days. If It isn't just what you have been looking for—send it back. Your money will be cheerfully returned to you. Send United States stamps, coin or money order. Youi jar of delicately scented, greaseleas Hair-Dress will be promptly mailed postpaid. Send for this wonderfultoilet necessity today. Send Sl.OO for Thro* Months* Supply. HAIR-DRESS CO.. Dept. 113.920 Windsor Ave., CHICAGO Gold and Leather Medals (Concluded) great salesmanship not backed up by prod- uct. Metro's pictures no longer offer any- thing to the artistic and intelligent observer except some very occasional appeal. This concern puzzles the doctors in their diagnosis. Is it consistent and persistent poor general direction, or a policy of cheapness inaugu- rated by the new financing? -*-*t*y<i*«>- •'%n^H: The Innocent Bystander . EIGHTEEN months ago or so, several distinguished novelists and literary lights who had been "big names" in Amer- ica for a long time, by virtue of successful fiction, gave vent to their respective emo- tions on the subject of writing stories for the moving picture screen. These remarks, duly set down by another author, critic and dramatist—Mr. Channing Pollock—appeared in Photoplay Magazine (April, ioiq, number) and they had this to say, in substance: "Those who have to do "with the motion pictures usually are crooks." — Robert W. Chambeks. "The moi'ies are the refuge of the second- rater; of the man not big enough to try elsewhere, or who has tried." — Leroy Scott. "/ detest the movies." — Cosmo Hamilton. "The movies get worse every day." — Ger- trude Atherton. "I'd not feel inclined to compile notes and suggestions for moving picture producers be- cause what I have seen in their productions makes me feel that they would not sym- pathize with the kind of effects that interest me." — Booth Tarkington. That was eighteen months ago. And yet, today, we find Messrs. Tarking- ton and Chambers eagerly accepting opulent royalties from moving picture producers and we find their stories on the screen immensely more interesting than when we read them on the printed page. How come, we ask, how come? Mayhap there lies a substantial and con- clusive answer in the fact that more money is paid for the rights of a successful book by a "big name" author or for an original story written for the screen than many a best seller, in printed form, has ever brought. And there is no hit-or-miss chance about selling a story for the screen so far as these big-name writers arc concerned. They get the money in one big payment—and go their way, to fret no more about publishers' royalty statements or whether their story is a success. They take no chances. The producer takes the chance. And, by the way, many a big-name author has sat himself down by the trusty type- writer and in the course of a day or two has pounded out a story or synopsis or scenario for which he has received ten thousand dol- lars, whereas he might spend half a year of unremitting toil in writing and polishing a story to be printed in a magazine as a serial, or between the cloth covers of a book, and then receive on'y half this sum, paid in in- stalments extending over a period of years. Big names! The other day the Metro people announced they had signed up Vi- cente Blasco Ibanez. And Henry Arthur Jones. And Thomas Hardy. And F. Scott Fitzgerald. Famous Players-Lasky boast in their roster of famous authors such big names as Sir James M. Barrie, Augustus Thomas, Leonard Merrick, Langdon Mitchell, H. G. Wells, Arnold Bennett, and a score of others. Pathe has a representative in London, conferring with Rudyard Kipling on his initial screen reproductions. Rupert Hughes is a confirmed movie author. And Booth Tarkington—he whose caustic words may be re-read at the beginning of this article—he is writing "originals" for the movies, and declaring the works good. Then there are Irvin S. Cobb, George Gibbs, Margaret Mayo, Willard Mack, Bayard Veiller, Fannie Hurst, Ho'man F. Day, Henry C. Rowland, Larry Evans, Ida Wylie, Winchcll Smith, Arthur Somers Roche, George Kibbe Turner, Mrs. Hum- phrey Ward, Arthur Stringer, Mark Swan, Guy Bolton, Anthony Hope, Justus Miles Foreman and Eugene Walter enrolled as writers for the movies. And Jack London's stories, by arrange- ment with his widow, are adapted for screen productions and proving as popular as they did when they appeared between book- covers. While not a'l of these distinguished authors admit, just now, that they will write "originals" for the screen, we find a brilliant exception in Sir James M. Barrie whose plays "Peter Pan," "Quality Street," "The Little Minister," and half a dozen others are among the most successful of a generation. In eighteen months the big-names of the writing world have leaped from haughty, intel'ectual loneliness to popular fame—and as we have hinted—no mean increase of fortune. Etery advertisement in I'UOTOPLAY MAGAZINE Is guaranteed.