Screen Guilds Magazine (December 1935)

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One of METRO-GOLDWYN-MAYER’S newest—and loveliest—stars S HE’S A HIT, INDEED, this charming new foreign star! With a complex¬ ion so lovely, it makes you fairly gasp. How does she keep her skin so wonderfully smooth and clear — so exquisite? She uses the very same simple care that most American screen stars use — Lux Toilet Soap. She finds its ACTIVE lather protects the skin against dangerous pore choking — carries gently away every hidden trace of dust, dirt, stale cosmetics. Here’s what Luise Rainer says about this mild white soap; "I use Lux Toilet Soap to care for my com¬ plexion because I’ve found it keeps the skin marvelously smooth.” Have you begun your beauty treat¬ ments? If not, don’t put off any longer finding out what this famous soap can do for you. Thousands of clever girls find this simple care works wonders: Before they put on fresh make-up during the day — ALWAYS before going to bed at night, they use Lux Toilet Soap. 9 out of 10 lovely Hollywood stars use this gentle soap — have used it for years! Oxford Press Hollywood