Screen Guilds Magazine (July 1935)

THE FUTURE From the stage of University of Wash¬ ington’s theatre, to the office of his uncle, the late, great Paul Armstrong, to vaude¬ ville and stock in many a city, Robert Armstrong climbed until he achieved fame in “Is Zat So?” When the road tour of this hit wound up in San Francisco one June night, Armstrong was free until September, when he was scheduled to do a Max Marcin play on Broadway. Vacationing in Hollywood, the star was snapped up by William K. Howard for “The Main Event,” signed to a term contract, kept here ever since. According to his biography, he . . . “sleeps soundly” . . . “main ambition when he finishes acting is to direct” . . . “biggest thrills in life were when he finally got to the point, financially, where his mother was taken care of for life— and the opening night of “Is Zat So?” with Jimmy Gleason.” Like his mother and Jimmy Gleason (see “High Wall,” Screen Guild Maga¬ zine, April) Robert Armstrong can right¬ ly sleep well at night, knowing that his future need never disturb his slumbers. Like Gleason, his nocturnal calm can be traced to that day when Benjamin Leven delivered the contract (known as an An¬ nuity) between most reliable New York Life and Robert Armstrong, which pro¬ vides that an ample, profitable income is Armstrong’s for all the days of his life. Should he care to become a director some day in the dim future, Robert Arm¬ strong will be in an independent position to leave acting at his crest. Should he turn to a serious effort at whittling his golf score, no hazard but bunker, trap and form can keep him from a lifetime of Lakeside and leisure. You, too, can be a Capra, a Diegel or both. There are no coupons to fill out, no ex¬ aminations to take, and only a pleasantly small amount needed to begin an Annuity. Of course, when thinking of Annuities, it is natural to think of Benjamin Leven, one of the greatest of insurance and annuity experts; top man with century- old, rock-like New York Life; and Holly¬ wood’s foremost authority on the sub¬ ject. (So far this year, Mr. Leven has arranged $1,500,000 worth of annuities and insurance for film folk.) Don’t wait for that “big lump sum” before getting an Annuity. You can start one growing now. Dial HEmp- Sfead 3862 and ask Benjamin Leven to drop in, discuss a Plan for Future Income. The Screen Guilds’ Magazine Vol. 2 July, 1935 No. 5 Published jointly by the Screen Writers 7 Guild of the Authors 7 League of America and the Screen Actors 7 Guild. Editorial Staff HONORARY EDITORS Ernest Pascal Eddie Cantor Norman Riykin .Editor Kenneth Thomson.Managing Editor Donald W. Lee.Associate Editor MAGAZINE ADVISORY COMMITTEE of The Screen Writers 7 Guild Nunnally Johnson Robert N. Lee Harlan Thompson CONTRIBUTING EDITORS Ralph Block Lucile Gleason Rupert Hughes Ann Harding Mary C. Me Call, Jr. Fredric March Dudley Nichols Robert Montgomery Edward Green.Advertising Manager Our Contributors ITH “Becky Sharp” currently winning critical acclaim, through¬ out the country, THE SCREEN GUILD’S MAGAZINE feels that at last, “Color Comes To The Screen”. Therefore, to color, to its benefits and deficiencies, this issue is dedicated . . . Rouben Mamoulian, basing his dis¬ cussion on observations made while di¬ recting “ Becky Sharp” asks “Will Talking Pictures Become Talking Paint¬ ings?” This article appears on page six. As producer of the two best known subjects in the new three-color Techni¬ color, “La Cucaracha” and “Becky Sharp 7 7 , Kenneth Macgowan is well qualified to discuss what this new step in screen entertainment means to artists and writers. His article, “Color Over Hollywood” is on page seven. T HE name, Robert Edmond Jones means less in pictures than it does as one of the foremost stage designers in the country. But Mr. Jones is well qualified to make the statement that “Color Should Be 6 Organized’ on the Screen 77 —the title of his article on page seven. For six months, Mr. Jones directed modern technicolor tests. Sat¬ isfied with his experiments he planned the color, scene by scene, in “La Cucar¬ acha” and “Becky Sharp”. “I could stuff my shirt with a single rapid gesture and advise you how to (Continued On Page 17) R 0 S S M 0 R E AT ROSEWOOD The Daily Pattern of Life Assumes New Color and Charm At the El Royale. Here, overlooking the Beautiful Wilshire Country Club, One Finds City Luxury With Coun¬ try Quiet . . . Individual Apart¬ ment Homes From Three To Eight Rooms. ANNOUNCES Copyrig-hted, 1935, by the Screen Actors’ Guild and the Screen Writers’ Guild of the Authors’ League of America. Published Monthly at 1655 North Cherokee Avenue, Hollywood, California. Entered as third class matter at the Post Office at Los Angeles, California, under the Act of March 3, 1879. Twenty cents a copy. $2.00 a year in the U. S. A. • 2 The Screen Guilds’ Magazine