Screen Guilds Magazine (May 1936)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

Motion picture make-up is being revolutionized! A new day of REALISM on the screen is here! Learn what effect these changes will have upon YOUR screen appearance. Let Max Factor’s expert staff of make-up artists give you full details of these sensational new developments. MAKE-UP ADVICE FREE! Actual applications at a nominal charge! DO YOU KNOW... That extras in color pictures demand as much make-up attention as the stars? DO YOU KNOW... That lip-rouge for color cine¬ matography must be applied five times lighter than that which is used for street wear? DO YOU KNOW... That this make-up has been tested on twenty thousand feet of film to insure per¬ fection? DO YOU KNOW... That the make-up you are wearing may be flattering on one type of film ... yet un¬ satisfactory on another? DO YOU KNOW... That present; day foundation requires four times more light for close-ups than Max Fac¬ tor’s new make-up? DO YOU KNOW... That make-up will be largely re¬ sponsible for certain types who have not registered in black and white films to become new personalities in color? “America’s Finest Make-up and Hair Service” MAX FACTOR MAKE-UP STUDIO 1666 North Highland Avenue ★ Hollywood 3922