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Another London Letter from Laemmle Get Your Moving Picture Machine RIGHT NOW, Sir! The Demand is Going to be Terrific Within the Next Few Weeks and Some One’s Going to be Up Against It I WANT to say to you that the approach of the fall theatrical season is going to swamp the machine manufacturers and a good many dealers, because the demand will establish a new record in the moving picture business. I am in a position to know whereof I speak, because I not only know the American conditions, but have gained a pretty fair idea of the European condition, too. You’d be surprised if I dared tell you the many things that have been told me in confidence. The man who is putting off getting his machine is likely to find himself in a hole if he waits too long, This is not a “scare story,” but is intended as an honest, straightforward tip. I honestly believe there’s going to be a machine famine and a fierce one. I am probably carrying more machines than any other film-renter in the business, but I believe I could sell every one of them without advertising them a penny’s worth. So don’t consider this as an ad but rather as a straight, sure, important pointer. If you want a machine, or expect to want one, write either to my Chicago or New York folks and they’ll fix you up with immediate shipments. Practically the same thing is true of all the accessories—such as condensers, rheostats, carbons, tickets, slides and so forth — and I’m ready to take care of you on the instant. Have Your Films Been Delayed by “Railroad Wrecks,” or “Office Boys” or “Express Companies” Lately? H AVE you been up against the man who makes excuses? If so, isn’t it about time for you to hitch up with a crowd of folks who deliver the goods instead of excuses? I don’t tolerate “regrets-to-report” in my service. Good service is just as important as good films to you men who are in a hurry. I’ll give you both—not for one week, or two weeks, but for every week you do business with me. My customers don’t have to worry. My staff of hustlers do all the worrying for them and the result is a service that runs like clock work. When you get ready to quit philandering away your valuable time on people who don’t care whether they please you or not, write to the Laemmle folks and cheer up. We have no cut prices. If you’re looking for cut prices you can find them in dozens of places, but you’ll find the quality is always cut as much as the prices, if not more. If you want a man’s best, pay a man’s price and you’ll get it. Don’t you agree? CARL LAEMMLE, President 194 Lake Street, CHICAGO New York Branch for Machines: 409 Flatiron Building