Show World (July 1909)

14 THE SHOW WORLD July 3, _THE mllORLP ISSUED EVERY FRIDAY (DATED SATURDAY) The Show World Publishing Co, Grand Opera House Building Eighty Seven South Clark Street CHICAGO, IIXINOIS. LONG DISTANCE TELEPHONE CENTRAL 1577 Cable Address (Registered) “Showorld” WARREN A. PATRICK, General Director WALT MAKEE, Editor E. B. HEREDITH, Associate Editor BERNARD F. ROLFE, Advertising Manager M. S. PATRICK, Secretary and Treasurer Entered as second-class 1907, at the Postofflce at under the act ot Congress matter, June 26, Chicago^ Illinois, NEW YORK OFFICE 201-202 Knickerbocker Theater Building:, 1402 Broadway (Telephone 2194 38th St.) NELLIE REYELL Manager. ST. LOUIS OFFICE 201 Gem Theater Bnilding BASIL WEBB Manager NOTICE TO ADVERTISERS. The Last Advertising Forms Close Wednesday at Noon. “show V WORLD PUBLISHING SUBSCRIPTIONS: (Payable in Advance) Foreign: Five Dollars a Year. DISTRIBUTING AGENTS: The Western News Company International Branches MANUSCRIPTS: SATURDAY, JULY 3, 1909. EDITORIAL. New York’s New Theaters. A visit around the growing metropo¬ lis of New York indicates that great changes for the coming season are under way, particularly in the num¬ ber of play houses now being erected. The comedy theater at Forty-first and Sixth avenue, being erected by Lew Fields and the Shuberts, is well under way. This may be a case of history repeating itself, as in the old days when the late lamented Edward Booth tried to change the theatrical district, he erected the now forgotten Booth’s theater at Twenty-third and Sixth avenue. Jim Fiske, too,, thought to help matters out by the erection of the Grand Opera house at Twenty- third. and Eighth avenue. In spite of the money and enterprise wasted on these two at that time “Grand” thea¬ ters, the theatrical army still con¬ tinued to march up the main thorough¬ fare until Forty-second street was reached, and there another history making epoch was begun, and the tide of theatrical district was turned at Forty-second and Broadway by that colossus, Oscar Hammerstein, who started with the Victoria, built the Be- lasco, then the Hackett—all this being after he had lost the famous Olympia (now called the New York theater), Criterion theater and New York Roof Garden in Longacre Square, and after the New York Life Insurance com¬ pany had foreclosed on Hammerstein for the small change he owed them, amounting to about $1,000,000, Ham¬ merstein was quickly followed down, what is now known as Theater Alley, by Reginald De Koven, who built the Lyric theater, Klaw & Erlanger, who built the New Amsterdam and Liberty. The American theater, now called the American Music Hall, and occupied by William Morris for his vaudeville attractions, was already erected on the corner of Eighth avenue and Forty- second street, but it is possible that the Shuberts and Lew Fields will have another “Manhattan theater” on their hands. Sixth avenue seems to be out of the theatrical belt. Seventh avenue ground has been broken for a new theater on the cor¬ ner of Forty-seventh street at the head of the Longacre Square by the Colum. bia Amusement Company, which is put¬ ting up a ten-story office building and theater; whether this theater is in¬ tended for burlesque or legitimate at¬ tractions is to be decided in the fu- On the opposite side of the square, next to Churchill’s restaurant, across the street from the Gaiety theater, Charles B. Dillingham is putting up another new theater to house his va¬ rious enterprises, and when not used by him will likely contain Frohman attractions. On the corner above, on the block running from Forty-seventh to Forty-eighth on Broadway, in the building now occupied by the Brews¬ ter Carriage company, the property has been leased by the Shubert in¬ terests and there are all kinds of ru¬ mors as to just what will be done with the property. One of these is to the effect that Oscar Hammerstein is to erect another opera house on this site; another that the Shuberts are going to put up an office building and theater. At the time of writing, it seems probable that this property is to be used for theatrical purposes. What those purposes are will come in the nature of a distinct surprise to the various gentlemen who have been spending their time giving out sur¬ mises. The Show World will, at an early date, publish the exact purpose which this property is to be used for. The New theater is going steadily forward and will be opened on time. Those in charge of this enterprise are not making haste slowly but are doing their work thoroughly, and the com¬ ing week will find them making an¬ nouncements that will be appreciated by the theatrical going public of New York. A Policy Upheld. The Root Newspaper Association, which now controls upward of twenty magazines devoted to various trades, has had a convention in this city. Most of the executive hours of that meeting were devoted to a discussion of “trade write-ups.” It was shown that the magazines— some of them monthly magazines, but most of them weekly—were practically made up of “free” reading matter for their advertisers and that the man who accepted an advertisement read little more than his own “ad” and the write up accompanying it. It was argued that in order to ob¬ tain the best results for an advertiser, the publication must be looked upon as a vendor of news in its particular field. It was pointed out that NEWS was the one and only thing which created circulation for a paper, whether it be classed as a trade or other publication. The arguments used by the several able speakers of the R. N. A. were by no means new to the Show World. We have contended for the past year or more that what the reader wants is NEWS—the truth—and read¬ ers must necessarily create demand for a paper by reason of its news value —and with demand must logically come the advertising value. We are glad to place our stamp of approval upon the work of the R. N. A. convention, even though our stamp is already well worn in the good work which that organization has set out to accomplish. Advertisers must be educated to the fact that an agate line rate will insure the best results when left to the judg-' ment of the publication which sends in the bill. Patrick A. Henry, who has been asso¬ ciated with The Show World in the capacity of circulation manager since its inception two years ago, resigned his position upon the staff this week. He will take a well earned vacation, after which he will acept one of a number of advantageous offers which have been made him for next season. OBITUARY. Considine—John R. Considine, form¬ erly proporietor of the Hotel Metro- pole, New York, and well known in sporting and theatrical circles, died at his New York home June 36 of pleuro¬ pneumonia. He had retired from the management of the Metropole some months ago. He owned certain in¬ terests in Dreamland at Coney Island at the time of his death. Thompson—Wm. C. Thompson. See notice in another column of this issue. Hamilton — Robert S. Hamilton, lessee of the Capital theater and a prominent resident of Little Rock, Ark., died in Denver last Sunday night from tuberculosis, from which he had been suffering for some years. He had traveled extensively in an en¬ deavor to get rid of the disease, in¬ cluding Paris, Egypt and other for¬ eign places. WESTERN ARTISTS IN NEW YORK. Are cordially invited to make our offices, 201-303 Knicker¬ bocker Theater building, their headquarters while in Greater New York. Miss Re veil is in charge and will make you wel¬ come. VAUDEVILLE ROUTES. Merritt Sisters—Airdome, Fort Wayne, Ind., July 4-10. Gilroy, Haynes, Montgomery—Bi¬ jou, Sheboygan, Wis., July 5-10. Wilbur Mack—Ramona Park, Grand Rapids, Mich., July 5-10. McLallen-Carson Duo—Grand Fam¬ ily, Fargo. N. D., July 5x10. Lewis & Harr—Mayflower Grove, Plymouth, Mass., June 38-July 3. Hebert & Brown—Alameta Park, Butler. Pa., June 38-July 3. Willis & West—Airdome, Athel Ga., June 38-July 3. Jack Symonds—Pantages, Spplh Wash., July 4-10. Kohler & Adams—Kindrome, ' ami, Fla., June 38-July 3. Lee J. Kellam—Temple, CharitoiS Iowa, July 5-10. Fox & Evans—Electric Park, Ka* sis City, Mo., July 5-10. Scott & Davis—Star. Seattle. Wasl July 5-10. Horace Webb (with Barnum Cir¬ cus)—Aberdeen, S. D., July 5; Lin¬ coln, Neb., 13. James and Lottie Rutherford (with Hagenbeck-Wallace circus)—Seattle Wash., July 5; Portland, Ore., July 13. Tasmanian-Van Diemans (with Goll mar Brothers’ circus)—Long Prairif Minn., July 5; Hibbing, July 13. • Cliff Berzac (with Barnum & Bailey circus)—Aberdeen, S. D., July “ coin, Neb., July 13. MISCELLANEOUS ROUTES.. Thompson’s Yankee Doodle Enter: tainers—Ontario, Wis., July 8-14; La Farge, 15-17; Viola, 19-31. Morgan-Pepple Company— HutchiflB son, Kan., till July 10. Culhane’s Comedians—Poplar Bluffs Mo., till July 10. Hickman-Bessey Company — Fort Worth, Texas., July 5-10. The Burgomaster—Dickinson, N. D4 July 3; Mandan, 5; Bismarck, |; Jamestown, 7. Benefit for Mrs. Comley. Last evening at the New York theaj your correspondent attended benefit that brought up memories I “Auld Lang Syne,” “Home Swei Home” and a flood of recollection that come to the hearts of all the oH timers when they meet on such occasion as this. It was a benefit to Lizzie Harold, Mrs. W. J. Comley, the Evangeline in Edward Evergreen! Rice’s production of “Evangeline” in ’78. Mrs. W. J. Comley, who is the Lizzie Harold of those days, is still remembered as the prettiest Evange-y line in a perfect galaxy of beautiful, women. When you stop and look back at the names Evangeline will always recall, it would seem that this music comedy will always mark one of the era’s in the amusement field ot America. Think of these people and then stop and wonder. First and fore-j. most, there is Edward E. Rice himself,^ still hale and hearty and still showing,' the quality that from ’76 on made the United States the great nation it is today. Nat Goodwin, Stuart Robson,). Henry E. Dixey, Richard Golden* Harry Hunter, James S. Maffit,* George Fortescue, George S. KnighJ Dan Sully, Barney Reynolds, Pete Daly and a list of celebrities that would fill up this paper, have at some time played in this greatest of Amen-# can musical comedies. Though lost to sight, but alway# dear to memory, are the names of the two men who shuffled off this mortal? coil last week: Florrie Sullivan, cousi% of Big Tim Sullivan, and John R. ,C°n-» sidine, brother of George Considin* formerly proprietor of the old Metro# pole Hofei, which will always be re-; membered by the professionals, who formerly lived under the sheltering roof of the hotel, always made ■ haven of rest by George and Johtt Considine. Walter Frese, a European bookin® agent, is in New York, and in talk-j ing to John J. Murdock a few days ago, said he was having considerable^ 1 • ^ ~ J A- T - __L_ i. _ ovcCr 1 difficulty in getting acts to take over there with him, from the fact that they all wanted too much money. Ar- tists’ salaries were so high that the manager or agent could not make any-f thing. This is a pretty good joke frothy the fact that the gentleman who was saying this was the husband of Vesta Tilley, who commands . a salary ot $3,000 per week over in this country*