J. Theobald and Company's extra special illustrated catalogue of magic lanterns, slides and apparatus (circa 1900)

c at the same time, it will not be sufficient for people to say, “ I can get the things cheaper elsewhere,” without giving us the name of the persons from whom they can procure them at a lower price. All large manufacturers of lanterns and slides know each other and keep each others catalogue to refer to, and we can therefore at once verify any statements which are made either one way or the other, if full particulars are given. A great many persons leave ordering their lanterns and slides till the very last; persons who are wise, and have been dealing in slides for a great many years, know that they get much better value for their money if they order at the commencement of the season, because then they get supplied from slides which are made during the summer months when light is better, and when more time is spent in getting them made, but in the rush of December and January a great many sets run short and have to be manufactured as quickly as possible, and the amount of time and care which is expended over them in the summer months cannot be given : white these slides are still good value for money, yet they are not such excellent value as those produced at the beginning of the season. We have a very large number of testimonials from persons who use our lanterns and slides, but it will be quite understood that it would not be policy for us to publish these, because a testimonial must be accompanied by the name and address of the person who gives it, or it is of no value whatever, while at the same time, to publish the name and address of people who are good customers and order largely, would be simply handing their names and addresses to rivals in business, who would make it their particular study to write to these people and offer them special terms, or endea- vour in some way or other to get them to change their custom. Under the Distinguished Patronage of H.G.D.H. The Princess Louis of Battenburg The PrincessSchwenburg of Bohemia Prince Alexis Kouchadeff of St. Petersburg Prince Shadeo Singh, of Oudh, India H.R.H. Prince Bigit, of Siam HerGracetheDuchess ofSutherland The Most Noble Louise Marchioness of Waterford The Countess Ferrers The Countess Stanhope The Marchioness of Hastings The DowagerCountess ofDundonald The Baroness R. de Bellett The Dowager Lady Clerk The Dowager Lady Napier Lady Emma Talbot Lady Mary Glyn Lady Chetwynd, Lady Maud Ashley Lady Francis Balfour Lady Welby Lady Magar Lady Alice Leslie Lady Margaret Lygon Lady Mary Wood Lady Florence Dixie Lady A. Lygon Lady Montgomery Lady Stalbridge Lady Bateman Lady Lyons Lady Forrester Lady Theresa Boyle Lady F. Norman Hay Lady Catherine Howard Lady Hall Lady Milbanke Lady Clerk The Earl of Uxbridge Lord John Brown Lord Kerr Lord Suirdale Lord Dun das Lord Uxbridge Sir R. Webster, Q.C., Attorney General Sir H. Cunningham Sir T. O’Brien, Governor of Heli- goland Sir R. Anstruther Sir Thomas Crawley Boevey Count Fritz Rennerskirch of Bohemia Count Bylank of the Netherlands, &c., &c. Our two warehouses are now connected by Telephone by the National Telephone Exchange System, which places us in direct communication with over 5,000 of the largest London houses, so that we can speak to any part of London in less than two minutes, and any of our clients in the city can communicate to us at a moment's notice. This is of immense service in the rapid execution of orders, and of obtaining quickly any article that we run out of, as while a telegram generally takes half an hour, a telephone message and reply also does not take five minutes. Every facility that can be adapted to increase efficiency, we have taken up.