Advertising by motion pictures ([c1916])

Page scan 00010 from Advertising by motion pictures

Record Details:

Title:
Advertising by motion pictures
Date:
[c1916]
Publisher:
Cincinnati : Standard Publishing Company
Volume:
Advertising by motion pictures
Leaf #:
00010
Language:
English
Collection:
Books
Format:
Books
Contributor:
University of California Libraries
Sponsor:
MSN
Coordinator:
Media History Digital Library
Date Added:
July 19, 2022
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INTRODUCTION I am, in the first place, one of the few journalists to specialize on Motion Pic- tures. This enables me to concentrate on one subject instead of running the risk of making a regular hash of everything under the sun. I would not, naturally, have chosen to follow this path were not the theme the very versatile one it is. So you can imagine that I am always on the alert for new-idea germs for articles. While searching for these I ran up against the advertising field. I was well aware that the motion picture had broken into the publicity game with success, but a good deal of investigating convinced me that the reason this new publicity medium had failed to gain a wide follow- ing was because there was so little defi- nite information about it obtainable. '