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the thought that in some things a hundred years need bring little change, for Anthony stressed, even as do his modern successors today, the importance of quality and dependability in photographic materials. In one of his early advertisements Anthony wrote, “My prices . . . will be found to be very low', but I look for a reputation more from their quality than from their low' price, being convinced, from former experience as a practical operator, that noting in the daguerrean business is truly cheap but what is good.'’ The phrasing and the products may change, but the underlying viewpoint might well come from any of his firm’s current bulletins!
As the business grew, Anthony was joined by his elder brother, Henry T. Anthony. In that year 1 852 — the Anthonys scored another notable photographic “first” when they held
The Cradle of Agfa-Ansco — 1842
Edward Anthony
the first photographic prize contest in the world. Yet another pioneering achievement was credited to the firm, which by this time had assumed its more familiar name of E. and T. H. Anthony & Company, when a few years later H enry Anthony made what is believed to be the first “instantaneous” photograph or snapshot ever made.
It was during this period that the wet collodion process began to displace the daguerreotype. The inconveniences presented by the process — that plates had to be coated immediately before use, exposed while wet, and developed immediately thereafter — were in a great measure offset by the fact that shorter exposures and the making of extra paper prints were made possible. This opened vast new possibilities to photography, and it was only natural that the Anthonys should enter the field of supplying collodion plate materials.