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must, in all fairness, listen to their desires and suggestions and. insofar as is technically possible, give them film-products which answer their demands.
Infra-Red Pioneered
Thus while Agfa-Ansco continued to produce motion picture him products, the energies of the company, both in Hollywood and in Binghamton. were devoted to evolving new and better film products which would be of types which the cameraman considered as better, more desirable tools.
In 1936 the first fruits of this partnership with the industry appeared. This was Agfa Infra-Red him — the original Type A which re
ceived a Technical Award from the Academy of Motion Picture Arts and and Sciences. In addition to this welcome public recognition, the him had the more practical distinction of revolutionizing the industry’s methods of making exterior night-effect scenes.
This, however, was only a start. One of the greatest advantages of the hrm’s policy of intimate cooperation with the practical men who use their him is that under it the consumer has an opportunity not only to outline what he wants in new products, but to tell the manufacturer what qualities would desirably improve existing ones. Such suggestions led to the development of Agfa Infra-Red negative, Type B. which added to the still new qualities of its predecessor increased shadow-speed and a gradational scale comparable to that of accepted panchromatic production hlms. These changes widened the usefulness of Infra-Red negative, permitting its use on a still greater range of night-effect scenes, and have not only broadened
the pictorial scope of cinematography, hut have been the means of enabling the industry to make notable savings in production costs.
Pioneering Today's “ Fast Films"
In December, 1939, Agfa-Ansco’s progressive policies brought forth another and a greater photographic advancement when Agfa Supreme and Agfa Ultra-Speed Pan were announced. Up to that time it had been axiomatic that any further increases in film speed must be bought by sacrifices in grain-size and gradational quality. Tl lese films — especially Agfa Supreme — showed that this theory was false. Agfa Supreme is fully twice as fast as conventional supersensitive panchromatic negative, yet evidences even finer grain characteristics; Agfa UltraSpeed Pan is three to four times as fast as conventional superpan types, yet shows only minor increases in grain-size.
This was definitely a new concept in film manufacture. From the practical cameraman's viewpoint, it represented a forward stride comparable only to the introduction of panchromatic film and possibly the later introduction of the earliest super-panchromatic types. It permits the cinematographer to obtain his normal effects with far less light than had hitherto been deemed possible, resulting in a marked saving in lighting equipment and current, with the pleasanter working conditions that follow a closer approach to visually normal illumination standards. The same advance can be turned to equally good use on special-process scenes or on extremely large sets by permitting the use of conventional illumination levels and
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