Agfa motion picture topics (Apr 1937-June 1940)

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Wils hire Boulevard Photographed hy Franklin S. Allen .W/ii/frtiu Aerial Stills Tv! I Story of " 'American Weekly" limitation By Franklin S. Allen, Los Angeles Manager The American Weekly A N unexpected crowd of 100 people *-in the street will tangle traffic and make a front-page story for newspapers. 4.000 people in the Olympic Auditorium is an impressive fight crowd. 100.000 people at a football game is about as many people as the human mind can visualize. And when crowds get this big, it takes an expert to tell within 25.000 or 30,000 of the correct number. When you go over 1 00,000 individuals, very few people can differentiate in their own minds between 1,000,000 or 2.000. 000, or 5,000,000 or 7,000,000. Therefore, when you have a publication with a circulation of nearly 7.000. 00, or approximately one fourth of all the homes in America, it becomes a very serious problem to get people who spend their money for ad 16