We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
grapher’s job to supply those pictures, no matter what they may be.
Of course, much as we and our partners in the airline’s news bureau would like it, newspapers and magazines can't continually be printing pictures that merely show our pet M ainliners or their crews in action. There’s a limit to the amount of space that even so spectacular a ship as the 65,000-lb., 240-mile-an-hour DC-4 can gral i : and in a year or so. when there is not one hut a whole fleet of these big fellows freighting United's passengers from coast to coast, their news value as airplanes will drop pretty close to zero.
But the lastingly important part of an airline is not the ships or the crews, hut the passengers. In the aggregate, they may he merely integers that build up the totals in the statisticians' figures: in the individual, a gratifying number are likely to he newsworthy personalities.
If Maestro This Hies in to conduct a concert at the Hollywood Bowl, or Senator That arrives by air to make a speech —it’s news. If your favorite movie star flies east to attend the premiere of her new picture, that’s
Methods of handling the big Mainliners in the hangar make pictures that interest aviation magazines.
news, too. The newspapers and often the syndicates will make very good use of such pictures — and if these personalities are pictured boarding or leaving a United Mainliner, it will certainly do the Line no harm!
In addition there are often less famous passengers who are colorful newspicture subjects. A busy executive, pictured making his forty-seventh transcontinental (light by Mainliner; a three-months-old baby being chaperoned across the nation by a relay of United's pretty hostesses: a nonagenarian Civil War veteran, too frail to risk any other form of transport, flying to attend a G. A. R. encampment — all these are subjects that tickle the interest of both editors and their readers. And the fact that they chose to fly by a given airline is likely to make other folks decide to follow suit.
The other journalistic extreme is represented by the thousands of readers interested in the technique of private and commercial flying, and the half-dozen or more magazines that serve them. Perhaps a writer for one of the popular flying journals wants pictures for a story illustrated — on a “million-mile” pilot's experiences in instrument flying; and another, more technical one, asks for details on the system used to keep United’s planes, engines or instruments in unfailingly perfect condition. All of them call for pictures, often for pictures made under adverse conditions. We’ve got to deliver them.
As if this wasn't quite enough to keep our photographers and news experts from growing bored, there are special requests from the newspapers and syndicates for special pictures. Since its beginning some two years ago at the Union Air Terminal in
28