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Burbank. California.United Air Lines’ Photographic Department has become an informal clearing-house for aerial nevvspictures of every sort. Not only the airline’s staff photographers, but pilots and planes are on call twentyfour hours a day to help Southern California’s newsgathering agencies give their readers accurate reports and pictures of important aeronautical events and news happenings as seen from the air. In many instances the air route is not only the quickest, but the only way a major disaster like a flood or forest fire can be reached.
At any hour of the day or night the airport phone is likely to ring and some editor say, “I hear a dam has broken here, or a crack train been wrecked there — be a good fellow now and send someone up there in a plane to get me a story and pictures!”
A few minutes later a United plane will roar into the air. bound for the scene of the disaster. A few hours later hundreds of thousands of Californians and. if the event is of sufficient importance, uncounted others in cities serviced by the wired-photo syndicates, will open their morning papers and view pictures of the event, photographed. as the caption tells them, from a Lhiited Air Lines’ Mainliner!
As every newspaperman knows, the coldest thing in the world is yesterdays news. Accordingly, the airline picture-maker often has to work as fast as any newspaper photographer. His pictures must be delivered while news is ''hot. and they must combine all the qualities of definition, tonal rendition and gradation that make a print good for newspaper and magazine reproduction.
This means the use of photographic
materials which can be depended upon to give outstanding results under any conditions, not only in the photographing, hut in the laboratory as well, for the job isn't finished until we have handed the newspaper or magazine editor a perfect print to send to his engraver and presses.
It is only natural that under these circumstances United's photographic department follows the example set by the leading newspapers all over the country. Since the department’s beginning. two years ago. Agfa products have played a prominent part in producing eye-catching pictures seen in both local and national publications.
Agfa Superpan Press and Agfa Super Plenachrome Press have been used exclusively. On all general shots, the panchromatic material is used. In some cases, however, it is necessary in serving our own ends as well as those of the newspapers, to see to it that reds — as in the lettering used on the Mainliners. reproduce as black instead of gray. For these pictures the Super Plenachrome is used. As it is not panchromatic, our red lettering comes through a sturdy black: yet even though it lacks fully panchro
Santa Anita on Handicap Day — photographed from the air for the newspapers by a United Air Lines cameraman.
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