A guide to film services of national associations ([1954])

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ACTIVITIES: Production: Several films have been produced on contract specifi- cally for The Cooperative League. Distribution: More than a dozen member organizations maintain free-loan film libraries. In addition to providing films for use in regular membership and special educational meetings, these li- braries supply many films to schools, churches, and community organizations. Prints of some films are in university extension and other film libraries; the most widely distributed one has a current print circulation of 200. Numerous films are supplied for overseas use. A free catalog is available. Utilization: Although records are incomplete, the regional mem- ber organizations in several parts of the nation do maintain ex- tensive attendance records. For example, three of these show at- tendance of about 200,000 for each distributing organization. An- nual meetings of cooperative educational leaders discuss film utili- zation; such conferences are held under League auspices. PUBLICATIONS: "Literature-Film Bulletin," a bimonthly publication of the League, carries news and reviews of films of interest to the cooperative movement. It is distributed free to those who make regular use of these services. PERSONNEL: Two staff members in the national office devote part time to the audio-visual program. Hayes Beall, Director of Educational Serv- ices, is in charge. The film program has been under its present direction since December 1952. Beginning with a hobby interest in photography, he built up a color slide library for Central Co- operative Wholesale, Superior, Wisconsin, during 1948-1951. His experience has included some 16mm motion picture production for the same organization. He also participated in the planning for several cooperative films produced by The Cooperative League. Regional member organizations have 15 or more people de- voting all or most of their time to film work, chiefly distribution, although some are involved in production as well. MEETINGS: The major annual meeting is a conference or institute for educa- tional and organizational personnel in cooperatives. Current and new films are generally shown and discussed. The over-all organi- zation holds biennial congresses in which films always have a part. Films shown are those of specific interest to the cooperative move- ment. FINANCING: The Cooperative League's funds come from dues of member organ- izations, a portion of which go to the film program. Small rental fees from the League's Chicago film rental library are used for library maintenance. New film productions are often financed by 65