Amateur Cine World (July 1936)

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Made ILFORD LIMITED ILFORD, LONDON in England by Speed, latitude, toughness, fineness of all are very important characteristics of a cine film, but the characteristic that matters most is projection: quality, The enthusiastic movie maker wants pictures with highlights that are brilliant, shadows that are richly black, and with every gradation of tone that lies’ between these two extremes faithfully rendered. For the projection of highlights of great brilliance ‘‘clean’’ emulsion— emulsion without any residual veil— and a truly transparent film base are essential. Selo 16mm. Panchromatic grain, JULY, 1936 Reversal Cine Film excels inthese two fundamental qualities. Furthermore, the film base is tinted slightly blue. ‘This is for a dual purpose. In shooting, this blueness exercises a valuable anti-halo influence upon the picture, and in projection if corrects the inevitable yellowness of the projection light, thus making the screen highlights brilliantly white. Selo 16mm. Panchromatic Reversal Cine Film also exce's in its’ extreme fineness of grain which makes possible the projection of pictures of needlesharpness to large screen sizes. SELO 16 mm. PANCHROMATIC REVERSAL SAFETY CINE FILM 4 ee eee