Amateur Movie Makers (Dec 1926-Dec 1927)

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W: "What you see, you get hy Filmo is called the lifetime Movie Camera FILMO was born a perfected instrument for taking personal movies for you. It is, in direct lineage, heir to all the features of precision and adaptability found in the Bell 6? Howell professional cameras with which most of the featured theatre movies are made. Twenty years of specialized thought and experience are back of this one camera, Filmo. And what a camera it is! Fourteen cameras in one Filmo can be purchased already equipped with the extremely fast Fi.8 TaylorHobson Cooke lens for getting sharp pictures indoors, out-of-doors after sundown, on dark days, or in the rain. For average use, however, we recommend the TaylorHobson Cooke F 3.5 with which Filmo is regularly equipped. Keep the 300 per cent faster F1.8 handy in your carrying case for the exceptionally difficult picture. Then simply screw out the F 3.5 and replace it with the F 1.8. Fourteen different lenses, up to a 6-inch telephoto, are as easily interchangeable in Filmo. This exclusive Bell 6? Howell feature makes Filmo really fourteen cameras in one. The spy-glass viewfinder Note how the spy-glass viewfinder seems such a natural part of Filmo ! It is the only dependable type of finder to follow and "frame" moving objects accurately. Its lenses are removable, to be replaced with accurately matched magnifiers furnished with Telephoto lenses. Filmo is thus professionally accurate, always. Other Filmo features With a simple turn you can vary the speed in Filmo camera. Or with an optional mechanism take s-l-o-w motion movies. Many of the country's famous football coaches find Filmo slow pictures of great aid in teaching thenteams. The superspeed Filmo secures every action detail. Simply look through the spy-glass viewfinder and press the button. What you see, you get, in two simple operations. Filmo is known as the lifetime camera, not only because it is built to last a lifetime, but because it is made to take sharp, beautiful pictures under all the photographic conditions you will ever meet. Ask your dealer. Write us for the new descriptive booklet" Filmo — Home Movies of the Better Kind." Filmo Projector also offers remarkable superiorities. Shows absolutely flic\erless movies. Runs forward, backward (for novelty effects) or stops instantly for prolonging any single picture in the film. Free booklet describes its many features. New York BELL &. HOWELL CO. 1828 Larchmont Avenue, Chicago, Illinois Hollywood London (B & H Co., Ltd,) Established 1907