Movie Makers (Jan-May 1928)

colors on the ordinary standard film is very deceiving. By double exposure both art work and lettering can be timed for an exposure that will bring out their best qualities. Sometimes a longer card than usual must be used, as in the case of a long cast of characters or a lengthy foreword. The standard width of card is used but of much greater 11. A LAYOUT MASK length. The camera is focused as on the usual title card and after the required footage is exposed the card is pulled slowly and steadily upward so as to show the rest of the wording. Grooves or guides are used to hold the card in line while it is being moved upward. Some studios use a long strip of window shade, painted black, instead of cardboard, for these long announcements. An apparatus called a panning machine is used to roll up the strip of cloth. This machine consists mainly of a framework with two brass cylinders, one at the top and one at the bottom. The cylinders are designed to receive the ends of the cloth and the upper cylinder is so geared as to roll the cloth slowly upward when turned with a &3& J <37 72,6 3TALIQS An o.do-p frtest Ul ation of nllin 2 Vvi \fnnck wnlino majkrr abed if a h / Umnop qrs,tu xi~wx 12.34 567 d90yz& 3IJ8S D699^JX£MH 09SL &SV7 uxnjQxijz@E nscindzr maj oi lttujln.in.tci> Tor QraCP ■>, J J C±f) 1 J ^-J 12. ART TITLE ITALIC ALPHABET hand crank or attached to an electric motor. All mechanical devices of this kind must work steadily to insure good results as any false movement is greatly magnified on the screen. The usual footage given a title is one foot to a word. Short copy needs the full amount of footage but longer Gud FAMCHON MAR.COJ" CJAOE IDEA" Ol fantary inspired by thai pneiouf. covvtuL....Gtm <f Uvt Orivni... en which. Jaott slutiutiiu oomc ' ITALICS AND UPRIGHT LETTERS ON CHINESE BACKGROUND copy may be trimmed somewhat — say twelve feet to fifteen words. However, constant use of good judgment is necessary as names of people are more difficult to read than straight copy, and cartoons, art work and in fact all illustrative matter must be timed accordingly. The title cards in the illustration show some of the effects which have been mentioned herein. No. 1 shows a simple and interesting title using a photograph clipped from the September issue of this magazine. The border mat was cut from a piece of scenic wallpaper and the picture mounted behind it. No. 2 shows the title lettered directly on a tapestry patterned wall paper. No. 3 shows the use of outlined initials on sub-titles. No. 4 shows the use of the panel initial on sub-titles. No. 5 shows the use of a plain initial with half of the title spattered. No. 6 shows the use of cut out letters with spatter to get a novel effect for the background. The stippling is flicked on with a toothbrush. No. 7 shows how a cut out design can be spattered on to the card to add a little novelty and interest to the background. No. 8 shows the hanging pyramid style of layout for sub-titles. No. 9 shows a sub-title arrangement lettered in Italics. No. 10 shows how simple line cartoons can liven up a sub-title. No. 11 shows the layout mask, the use of which insures greater uniformity where many titles are needed. No. 12 shows the art title Italics alphabet. No. 13 shows the use of Italics combined with upright letters. (Note: This copy was "shot" on to a film that had been previously exposed with the Oriental setting.) No. 14 shows another double exposure with the Italic lettering shot on top of the pastel background. No. 15 shows a well balanced illustrated sub-title. The copy was lettered right over the painting and filmed with a single shot. In the first article the Gothic alphabet furnished the basis of our study. This alphabet was chosen because of its simplicity. The Roman alphabet was also given for those who might desire to work out a few /£ dAusic&l SUUnq 'fc$ ,(r UruUd Attisis Slrinq Quartttitt brntsl Gill Hvlvn Scholdtr violin oillo H "r%t@r$ir\di 'Co.tUt Carl Horn viola. violin Jzlauinq--' -■ ~ — ~ . 14. ITALICS ON A PASTEL BACKGROUND title cards immediately. In other words, two or more lessons are being given in each article in order that you may get the necessary foundation for your letter construction in this limited series. In this article we will study the principles of letter spacing and layout. The Gothic alphabet is used again because its simplicity makes the illustration used more easily comprehended. Good spacing is just as important as good lettering, and good arrangement, or "layout" as it is generally called, is more essential to the effectiveness of a movie title than is either perfect lettering or fancy decoration. This is mentioned because the beginner who can make a fair letter -(One third a^arcL in tho „jTraVGl Clufc> offers a Seattle j^girl an opportunity to fT> ;$jfcri the GolcUXrn. Pictures x Cbrp. ior six montlis or ^5.00.2? in. gold 15. WELL BALANCED ILLUSTRATED TITLE very often experiences a lot of unnecessary trouble with the spacing, which would not be the case if a little more effort were made to equalize the blank space between the letters while learning their construction. There is a sense of relative values born in almost everyone which, (Continued on page 127) Ninety-three