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February 15, 1933
THE AMATEUR PHOTOGRAPHER ADVERTISEMENTS
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TO H.R.H. THE PRINCE OF WALES.
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The WESTON
PHOTRONIC EXPOSURE METER
will ensure that every picture you make is perfectly exposed, with Still or Cine Camera
Study these points:
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The “ WESTON ” is simple to use.
The " WESTON ” is definite and entirely proof against personal error.
The " WESTON ” has no paper to darken, or tint to match.
The “ WESTON ” has no bat¬ teries.
The “ WESTON ” works in¬ stantly.
The “ WESTON " is not affected by exposure to bright light.
The “ WESTON '' requires no spares or replacements.
The “ WESTON ” is suitable for any climate.
The “ WESTON ” is usable by day or artificial light.
PRICE: INCLUDING LEATHER CARRY¬ ING CASE & SHOULDER STRAP
£20:0:0
9 monthly payments of 46/8
The “ WESTON ” meter may cost £20, but is estimated by its makers to give over twenty years’ unfailing service without any adjustment or replace¬ ments. Remember the “ WESTON ” has no batteries and cannot fluctuate.
The electrical energy which works the meter is provided by the light itself, which is transformed directly into electrical energy without the use of batteries or other auxiliary apparatus. This means reliability and makes the instrument proof against fluctuation.
The “ WESTON ” is simple ; pointing it at the object allows the meter to show the amount of light reflected by the object, and the needle of the middle dial at once swings over to a figure showing its value By turning one scale only on the right-hand dial, the correct exposure is indicated for all lens apertures, shutter speeds, etc., for either still or cine. For use in dull light, it is only necessary to press a button, which multiplies the sensitivity of the instrument by ten.
The above illustration shows the exact size of the “ WESTON,” which is only i] in. thick and can be easily carried in the pocket or handbag. It is supplied in leather carrying-case with shoulder strap, and weighs only 14 oz.
The “ WESTON ” is reliable and eliminates the costly waste of wrong exposures with the precision of the laboratory, in an instrument of pocket portability.
YOU CANNOT AFFORD TO BE WITHOUT THE “WESTON."
Specially generous exchange allowances will be made on any Still or Cine Apparatus in part exchange.
CALL OR WRITE FOR DETAILS NOW :
119, NEW BOND STREET, LONDON, W.1
Also at 47, BERKELEY ST., W.1 Phones : Mayfair 0924-5-6.
PLEASE MENTION “THE AMATEUR PHOTOGRAPHER “ WHEN CORRESPONDING WITH ADVERTISERS.