Amateur Photographer & Cinematographer (1936)

September 9, 1936 THE AMATEUR PHOTOGRAPHER ADVERTISEMENTS Some Critical Comments on Nuro Film Enthusiastic Amateurs give their opinions on the New and only entirely British Film . . . Every day more amateurs are responding to the exceptional appeal of NURO Film. Testi¬ monials from all parts of the country prove the enthusiasm with which NURO, the first All-British film, is being received. Very Fine Grain. The extra-fine grain of NURO Film ensures that the smallest details and gradations of tone are captured. L. B. (Edinburgh) writes : “ I am not backward in cursing products that I do not find satisfactory, so do not let me hesitate to commend you on your very satisfactory Roll Film. I have used during these last few months about two dozen and a half and I have had a larger percentage of good results both in electric light and daylight . I find the grain of these films of yours quite fine for en¬ larging up to full-plate size.” Consistently Good Results. The possibility of error is greatly reduced with NURO on account of its greater latitude. A. A. M. (Kelso) writes : “ I feel under an obligation to forward you the enclosed photographs. Unable to reconcile your claims in regard to the latitude of NURO Film with its very modest price, I subjected it to a very exacting test by exposing a 6d. film on • Celluloid Casting Machines. A. S. (Horley) writes : “ I should like to tell you how delighted I was with the results. They were exposed behind a focal-plane shutter, at exposures rating from i/35th sec. to i/8oth sec., and although they were all exposed under very different conditions of lighting, the results were excellent in every way ; gradation of tone was excellent, and none of the high-lights showed the slightest sus¬ picion of clogging. Where figures were taken under trees, detail was in evidence in the darkest shadows. I must certainly congratulate you on putting such a re¬ markably fine film upon the market at such a reasonable price.” An Excellent All-round Film. In their determination to produce a roll film a little nearer to perfection than any other, the makers of NURO have incorporated every feature which can help to provide the amateur with the film he has been looking for. (The speed is 27° Scheiner). Made Entirely in Britain. The production of NURO Film marked an epoch in roll-film manu¬ facture. For the first time a British roll film is being manufactured throughout in this country, in British factories, by British workpeople, and using British-produced celluloid. . Obtainable through all branches of Boots The Chemists, Timothy Whites & Taylors, Taylors Dispensing Chemists, and from all progressive dealers. STANDARD SIZES AND PRICES. NURO (Biggleswade) LTD. BIGGLESWADE, BEDFORDSHIRE. The Research Laboratory, Every day samples of Nuro Film are tested to ensure maintenance of NURO quality. EXCEPTIONAL LATITUDE. NURO'S “lastic latitude ” with the greater variety of exposures it allows opens up fascinating, new possibilities to the amateur photographer. one subject in a series of quick snapshots, allowing myself time to make, and note, changes in aperture and exposure settings. These varied from f/16 to f/6.3, and from i/iooth sec. to I /25th sec. Thereafter the film was developed . . . and yielded, much to my astonishment, six very excellent nega¬ tives. “ Such consistent results have encouraged me to send you the results of my test.” S.B./T2. PLEASE MENTION “THE AMATEUR PHOTOGRAPHER “ WHEN CORRESPONDING WITH ADVERTISERS. [Advt. 11